Are you looking for reasons to put Slovenia on your travel list? We’ve found (at least) ten!

Slovenia is a unique destination committed to sustainability, which offers experiences that are intended for individuals, couples, groups of friends or families all year round. It’s a country where everyone can find something for themselves: active experiences in the embrace of pristine nature, city breaks topped with culture, relaxing holidays in spa centres or gastronomic pampering with local flavours in first-class restaurants. Check out why Slovenia excites travellers and media outlets from around the world and find ideas for your next dream holiday.

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Slovenian proverb states “a good name is better than riches”. The name of Slovenia reached several global medias that recognised it as a trendy tourist destination, mainly due to its sustainable and boutique direction.See which media placed Slovenia on the pedestal of the most attractive and sustainable tourism destinations in the world.

Slovenia in the eyes of the global media

"Cycling is the right way to see the Western Balkans. This region is perfect for travellers who combine adventure, culture and a glass of wine at the end of the day." More

Explore towns and culture

Let scenic Slovenian towns, in which the historical spirit of old town centres meets contemporary design, charm you. Discover interesting facts and legends, visit museums and galleries, admire architectural gems and take in the lively street atmosphere. Slovenia is a land of castles and mansions that will make you feel as if you’ve stepped into a fairy tale. Only a stone’s throw away from urban centres, you’ll find green oases such as parks, botanic gardens and arboretums.

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Slovenian Culture: Legends, Pioneers and Modern Mystics.

On the world map, Slovenia stands out with great art and culture. In this video, Noah Charney, a professor of art history and a writer, explains why he chose Slovenia for his forever home and why he devoted his time to exploring the wonders of Slovenian culture and sharing it in writing with those who have not had a chance to encounter it yet.

It's all here, in Slovenia. Waiting for the wise explorer to discover, as so many others have before.

Noah Charney

Interesting events, festivals and important anniversaries in 2024

In the new year, add Slovenia to your travel list. Take a look at some of the events and experiences that will make your visit to this green land especially memorable.

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Active experiences all year round

Diverse landscape at the crossroads of the Alps, the Pannonian Plain, the Mediterranean and the Karst provides a polygon for countless active outdoor experiences. With more than 10,000 kilometres of maintained trails, Slovenia is a paradise for hikers, while its numerous cycling trails at various difficulty levels pose a challenge for cyclists. Picturesque rivers, lakes and the sea attract lovers of water sports and fishing, while adrenaline junkies also get a dose of what they need. How do you feel about descending along the longest zipline in Europe, exploring caves, paragliding or kayaking in abandoned mine tunnels?

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Land of top athletes

Top Slovenian athletes spoil us with their fantastic achievements throughout the year. They spread the word around the world about Slovenia as an important sports destination. Sports ambassadors of Slovenian tourism, such as basketball player Luka Dončić, cyclists Primož Roglič and Tadej Pogačar, sports climber Janja Garnbret and Alpine skier Ilka Štuhec promote Slovenia as a destination for active experiences and a venue for elite sports competitions and preparations for professional athletes.

Cheer with us in the sports year 2024

In 2024, Slovenia will once again host several major sports competitions! Cheer for your sports heroes and experience what it feels like to be them by enjoying activities at sport venues in Slovenia.

Check the biggest sports events in Slovenia

Natural health resorts and premium spa centres

Slovenia is a land of healthy water. Natural therapeutic effects of thermal water, beneficial seawater and treatments incorporating local ingredients invite guests to be pampered in natural health resorts and other spa centres with a long tradition, professional approach and modern architecture. Find the perfect health resort for yourself based on your preferred region and what your body and mind need in any given moment, and also the kind of holiday that you and your family desire. Wellness, aquafun, selfness, you!

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Take a tour through our green story

Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.

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Take a tour through our green story

Take a tour through our green story

Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.

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Green story of Slovenia

In Slovenia, we are committed to sustainability. For generations we’ve lived and worked in harmony with nature and strive to preserve it for our descendants. Here, you can still find age-old forests, crystal clear waters, pristine corners and exceptional biodiversity. The most sustainable destinations are awarded the Slovenia Green label.

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A green story of Slovenia

Slovenia is a pioneer in the field of strategic sustainable tourism development on a national level. Over 280 Slovenian destinations and tourism service providers have successfully obtained the Slovenia Green label, which reflects their sustainable approach and responsible behaviour towards the environment. Discover your favourite green corners and experiences and join us in creating a better future.

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A green story of Slovenia

A green story of Slovenia

Slovenia is a pioneer in the field of strategic sustainable tourism development on a national level. Over 280 Slovenian destinations and tourism service providers have successfully obtained the Slovenia Green label, which reflects their sustainable approach and responsible behaviour towards the environment. Discover your favourite green corners and experiences and join us in creating a better future.

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How to visit Slovenia in a green way

How to visit Slovenia in a green way

We pride ourselves on our unspoilt nature and rich cultural heritage, which we actively protect for the generations to come. We encourage you to help us in achieving this. Follow the green guidelines for ensuring sustainable behaviour before, during, and after your visit to Slovenia, so as to have a positive impact on the natural environment and local communities.

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Responsible and comfortable – choose green accommodation

Responsible and comfortable – choose green accommodation

Hotels and tourist farms provide it. Camps, glamping resorts and spas provide it, too. And it is also provided by a range of other accommodation options that not only offer comfortable beds and food, but think more broadly about their place in the environment. With all the responsibility to future generations. Choose accommodation with the Slovenia Green Accommodation label and contribute a piece to the mosaic of sustainability.

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Destinations led by green ideas

Destinations led by green ideas

The mosaic of Slovenia’s green story is made up of individual pieces that form a model of responsible preservation of natural and cultural heritage and attitude towards the environment. The most sustainably aspiring destinations bear the platinum and the golden Slovenia Green label. Destinations with a silver or bronze label are on a good way to follow the green path. 

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Restaurants with the Slovenia Green sustainability label

Restaurants with the Slovenia Green sustainability label

Slovenian cuisine is based on ingredients found in our immediate surroundings. Modern approaches to cuisine combine with elements of culinary tradition. Discover restaurants, recipients of the Slovenia Green Cuisine Label, which put sustainability at the forefront in the creation of their specialities. 

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CONSTELLATION OF THE BEST STORIES OF THE PAST YEAR

The year that is coming to an end has written special stories of Slovenian tourism. New unique experiences, exceptional events, innovative stories. But it was also a year of challenges and concerns characterised in certain areas by natural disasters and floods. And yet we believe that it was also a year of opportunities for a better, more sustainable, friendlier and more engaging tourism. For an even greener Slovenia. Our last story in 2023 should thus consist of an inspiring collection of memories of wonderful stories, high-profile news, sporting achievements, numerous awards and other successes in the year that is coming to an end. And of the people who have made it so exceptional. These are the stars and galaxies that shined the brightest in 2023.

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Top destination for foodies

Slovenia is a country where the link between sustainably and locally grown produce and the extraordinary creativity of renowned chefs plays an important role. Slovenian restaurants have impressed culinary connoisseurs and have been awarded Michelin stars and Gault&Millau chef’s hats. Slovenian wines also rank among the best in the world. What is sustainable Slovenian cuisine like? Choose your own way of discovering the flavours of Slovenia and embark on an exciting culinary journey.

Visit website Taste Slovenia

Top attractions

It’s difficult to select the most iconic sites, since treasures can be found in the Alpine Slovenia, Thermal Pannonian Slovenia, Central Slovenia with Ljubljana, Mediterranean and Karst Slovenia ... but you must certainly add the following sites to your travel list. From the amazing Alpine lake to the mysterious underground world, the UNESCO heritage sites to the oldest vine in the world – explore the grandest jewels of Slovenia.

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Slovenia Unique Experiences

Boutique, authentic, unique. Learn about the most unique stories and experiences that you won’t find anywhere else in the world. Be inspired by 5-star boutique experiences embellished with the Slovenia Unique Experiences label, where Slovenia’s originality can be experienced in an unforgettable way with all your senses. In your own way.

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Comfortable accommodation: from 5-star hotels to glamping

From luxury hotels to tourist farms, boutique castle chambers to campsites in the middle of pristine nature. Anyone can find their perfect place to spend the night in Slovenia. Hospitality of farms offering accommodation will attract families with children and 5-star hotels will cater for the most demanding guests. Those in love with nature can spend the night at unique glamping sites, while active hikers can rest their aching feet at specialised hiking and cycling accommodation facilities. If travelling by motorhome, you will find an extensive network of well-maintained stops around Slovenia. What will you choose?

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5*: NEW & RENOVATED ACCOMMODATIONS IN SLOVENIA 2023

An Alpine chalet on a hill that could easily become a Bond hideout. A conceptual boutique hotel in the heart of Ljubljana Old Town. A glamping site overlooking the Slovenian coastline, where everything is about wine. A renovated icon on the Portorož promenade. Or a homestead converted into a boutique hotel not far from Predjama Castle. Where will you stay overnight the next time you visit Slovenia? We're unveiling the latest and most exciting accommodation renovations and openings in Slovenia.

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Top IG Stories

Find your inspiration for travelling through the most visible, unique Instagram Stories on social networks @FeelSlovenia. 
Let the Instagram Stories take you through places and first-person adventures, colourful graphics, handwritten notes and an innovative combination of various visual media.

Let Slovenia charm you in an unexpected way!

It’s always the right time to imagine and plan your next dream holiday. Slovenia excites with its destinations and experiences that are perfect for travellers who appreciate a personalised approach with an emphasis on harmony between people and nature. Discover your story in Slovenia!

Cities and destinations

Small towns for big adventures.

Cities and destinations

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Slovenia Unique Experiences

Enter the world of original adventures.

Slovenia Unique Experiences

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Arts and Culture

Slovenia boasts a rich cultural tradition.

Arts and Culture

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Green story of Slovenia

Plan your holidays in green.

Green story of Slovenia

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Spas and health resorts

Rest, relax and enjoy the soothing power of thermal waters and wellness treatments.

Spas and health resorts

Spas and health resorts

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Food and wine

Love is experienced through the stomach.

Food and wine

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Wines of Slovenia

Where to taste wines from Slovenia's three wine-growing regions?

Wines of Slovenia

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Active holidays

Discover the world of active outdoor adventures in Slovenia.

Active holidays

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Stories from Slovenia

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