Inspired by
sports
In a country that has as many top athletes as Slovenia, it is not unusual that sport is anchored in its inhabitants’ psyche. Sporting successes drive mass participation in several activities among children and adults alike. A good two-thirds of Slovenia's population not only follow the competitions of the nation's athletes, but are also active themselves in all seasons of the year. Slovenia is a special phenomenon in terms of sports. Take a closer look at this sporting passion and discover where it comes from.
The land of champions
Slovenia's best ambassadors are its top athletes with their success. Among the rich collection of achievements and medals, there are some sports stories that are particularly inspiring. They set an example and motivate others, thus passing down the winning mentality from generation to generation.
What is the secret to Slovenia's sporting success?




A look at Slovenian sports statistics promptly gives rise to the question where a nation of two million draws its energy for such sporting achievements. There are several reasons, but it is greatly due to the varied landscape and some of the characteristics of Slovenians.
The land of die-hard fans
Slovenian athletes and their fans alike are focused on success. Witnessing the fan frenzy surrounding the Slovenian athletes is a valuable experience. The fans' harmonious action and dedication is easily mimicked by the others and together they create an unforgettable atmosphere at the matches.
If you're good, you can be good anywhere! But as every athlete knows, winning in front of your home crowd is so much sweeter. Olympic medals and medals from the biggest races are great treasures, but it is the Tour of Slovenia that gives me that wonderful feeling in my heart. I invite all my fellow cyclists to come and enjoy our hills and winding roads.
Tadej Pogačar,
the best cyclist in the world according to the International Cycling Union (UCI) rankings, two-time winner of the Tour de France and Olympic medallist
Inspired by athletes
Cyclists whose victories left the entire world aghast. The two basketball players who won the hearts of basketball fans around the world. A rock climber who impresses with her skill in climbing walls and boulders. A female skier that is hard to catch up with. A scuba diver who breaks all diving records. These are the ambassadors of Slovenia, who are an inspiration for us all with their stories.
Ilka Štuhec
One of the few female Alpine skiers to succeed in winning gold at two consecutive world championships and the title of world downhill champion.
Luka Dončić
The young basketball virtuoso, who is breaking records in the National Basketball Association (NBA) and winning the hearts of basketball fans around the world.
Goran Dragič
A basketball player who played in the NBA and captained the national team that won the title at the 2017 EuroBasket. With his foundation, he brings this sport closer to children and young people in an original way at camps and interactive courts.
Janja Garnbret
A sport climber, the first in the history of this sports discipline to win the Olympic gold medal and to complete a hat trick of wins in a single championship.
Tadej Pogačar
The wonder boy who stunned the cycling world as a two-time winner of the prestigious Tour de France and a Tokyo Olympic bronze medalist.
Primož Roglič
The former ski jumper has evolved into a world-class cyclist, pushing the milestones of both Slovenian and world cycling to became the first Slovenian cyclist to win an Olympic gold medal.
Examples attract and inspire
Sports ambassadors like to take time for their family and friends during hard training sessions and matches to explore different places and experiences of Slovenia together.
Inspired by events
In a country that has as many top athletes as Slovenia, it is not unusual that sport is anchored in the consciousness of its inhabitants. Sporting successes drive mass participation in several activities among children and adults alike. A good two-thirds of Slovenia's population not only follow the competitions of the nation's athletes, but are also active themselves in all seasons of the year. Slovenia is a special phenomenon in terms of sports. Take a closer look at this sporting passion and discover where it comes from.
Inspired by nature
Slovenia is the only EU Member State to boast the Alps, the Mediterranean Sea, the Karst and the Pannonian Plain, all within easy reach of each other, so anyone can become an active explorer. The diversity of the landscape enables all outdoor activities, which is a fact that is abundantly taken advantage of by the local population. High on the list of activities are hiking, mountaineering and cycling, and skiing and other snow activities in winter. Slovenia's abundance in water resources is ideal for various water activities, and in a myriad of adrenaline adventures to pick from.
You can build up your fitness through carefully planned training sessions at well-chosen sports facilities, of which there are many in Slovenia. Individuals and teams will thus have no difficulty finding the right venue. If you're looking to get fit for life by exercising outdoors, Slovenia is always a great choice. Here you have the opportunity to exercise outdoors 365 days a year!
Žan Košir,
a snowboarder who has won three Olympic medals and the Grand Crystal Globe Award

Slovenia, a top sports destination
Welcome to the land of exceptional sports culture. Get to know the possibilities of why Slovenia is an excellent sports choice for the successful implementation of sports preparations and the organization of recreational and top sports competitions.