Slovenia and Croatia win an award for a joint campaign “Experience Croatia, Feel Slovenia”
Slovenia and Croatia win an award for a joint campaign “Experience Croatia, Feel Slovenia”
Published:
16.5.2019
Slovenia and Croatia win an award for a joint campaign “Experience Croatia, Feel Slovenia”
On Thursday 16 May, the Slovenian Tourist Board (STB) and the Croatian National Tourist Board (HTZ) won a prestigious CWT Award (The Chinese Tourist Welcome Award) at one of the world's most prominent travel exhibitions, ITB China in Shanghai.
Slovenian tourism has won a number of flattering awards in the recent years, this time for a joint promotion of Slovenia and Croatia on the Chinese market, where these two countries have been conducting joint promotional activities for many years. The countries upgraded this year's cooperation with additional activities, for which they received funding from the European Travel Commission under the EU-China Tourism Yearprogramme (Thematic Transnational Promotional Campaigns for thePromotion of Destination Europe) and carried out the promotional campaign “Experience Croatia, Feel Slovenia”.
On Thursday 16 May, the Slovenian Tourist Board (STB) and the Croatian National Tourist Board (HTZ) collected the CWT award (The Chinese Tourist Welcome Award)in the category “Best practice solutions on how to attract and satisfy Chinese visitors around the world”at one of the world's most prominent travel exhibitions, ITB China in Shanghai. The award was awarded for the 16th time in a row by COTRI (China Outbound Tourism Research Institute). The joint campaign of both countries won the silver award in the category “Internet and Media”.
The director of STB, Maja Pak, emphasized the following on this occasion: “We are delighted that the Slovenian Tourist Board won an award in cooperation with the Croatian National Tourist for a joint campaign carried out on the Chinese market, which is one of the most promising global outbound markets. This award is a recognition of our unique, innovative and effective approach to promotion and marketing on distant markets. We designed the campaign with the slogan ‘Experience Croatia, Feel Slovenia’ with the aim of creating an attractive tourist offer and increasing the visibility and reputation of both destinations on this market. Slovenia’s activities on the Chinese market aim to address the Chinese guests looking for a tourist offer with added value and for authentic and unique experiences. The success of our presence on the Chinese market is also reflected in the great interest of the Chinese travel industry in online training. So far, more than 300 Chinese travel agents have received the title of travel specialist for both countries.”
“Winning this award confirms the excellent cooperation of our countries in the promotion on distant markets. Speaking of the Chinese market, this year has been very important for Croatia. It has been declared as the Chinese Year of Culture and Tourism, and we will continue to carry out key promotional activities for better positioning of our country among the Chinese travel enthusiasts,”said Kristjan Staničič, the director of the Croatian National Tourist Board, and highlighted that they will continue to pursue most activities in cooperation with STB.
CWT award is also important for Slovenia and its tourism because of the promotional activities that COTRI dedicates to the recipients of their awards. The winners are mentioned in posts on the COTRI blog, in their publications and on social networks such as Facebook, Twitter and LinkedIn.
The award means great success and recognition of the successful promotion of Slovene tourism since there were as many as 70 applications from 28 countries in 5 categories. CWT award is a prestigious and recognised honour not only in China but also beyond. It is the most important international prize awarded for the Chinese tourist outbound market and receives extensive coverage in printed and electronic media.
The Slovenian Tourist Board has been systematically present on the Chinese market for years, principally with the so-called B2B activities, such as organisation of tourism workshops, fam trips for Chinese tour operators, hosting of Chinese tour operators at the SIW (four are currently attending), and an increasingly intense presence on the social networks WeChat and Welbo.
Chinese tour operators and travel agents greatly interested in online training
STB also implements very successful online training with six modules on the Chinese market. Numerous Chinese tour operators and travel agents that offer trips to Slovenia and Croatia are interested in this training. Since the launch of the online training, i.e. in the period from 20 March until the end of April 302 tourist agents have already completed the online training and received the title “Experience Croatia, Feel Slovenia Travel specialist”.
Chinese tour operators gained new knowledge about Slovenia and Croatia through the following activities that we carried out on the Chinese market as part of the promotional campaign:
four printed promotional ads published in luxury media,
two new promotional videos with Chinese subtitles,
two webinars conducted live via the Chinese social channel WeChat,
launched online training, which will be available for a year, and
two tourism workshops carried out in Beijing and Shanghai.
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