Slovenia at WTM London: “Be(e) Responsible”

From 6 to 8 November, Slovenia will present its offer at the WTM London, one of the leading travel trade shows. 35 companies and institutions (34 % more than last year) will introduce themselves under the slogan “Be(e) Responsible.” The focus is on the story of bees and on sustainable and cultural tourism. The latter will also be at the forefront of promotional activities for Slovenian tourism for the next two years. Slovenia will use a creative exhibition space and programme to highlight the sustainable focus of its tourism that allows visitors to have unique experiences.  The main partner is the historical town of Radovljica, which successfully links the offer of bee-keeping and cultural tourism.

At WTM London, Slovenia will present itself as a leading global destination for responsible and sustainable tourism that offers unique experiences and stories. Cultural tourism will also be in the forefront of the promotional activities in the next two years. This is also why the brand new brochure about the cultural tourism in Slovenia, entitled Experiences of Culture, will be presented in London.

This year’s objective is to show Slovenia as a destination that, in addition to green, active, and healthy experiences, also allows visitors to have incredible experiences of culture. The main partner at is Radovljica, the town which successfully combines the traditional and the modern and cultural and bee-keeping tourism.

The Slovenian tourism sector showed great interest in appearing in London; in total, 35 companies and institutions will participate, which is 12 more than last year: ABC Rent-a-Car and Tourism, Adria Airways, Alpinum Hotels, Bohinj Eko Hotel, Fabula, Giz Golf, Happy Tours, Hit Alpinea Kranjska Gora, Hotel Aleksander Rogaška, Hotel Atlantida Rogaška, Hotel Park Urban & Green, Istrabenz turizem, JZ Ljubljanski grad, Lipica Stud Farm, Kompas, Slovenia Green destinations, M tours, Medical Center Rogaška, Palma, Promet T&T, Postojna Cave Park, Sora Development Agency, Sava Turizem, Terme Olimia Spa, Terme Resort – Rimske Terme Spa, Thermana Laško Spa, Bled Tourism, Radovljica Tourism and Culture, Ljubljana Tourism, Kranjska Gora Tourism (Julian Alps), Union Hotels, Bled Culture Institute, Maribor–Pohorje Tourist Board, Celeia Institute for Cultural Events and Tourism, and Vogel Bohinj Cableways.

The entertainment section of the exhibition space will be transformed into an apiary with painted beehive panels, where visitors will have a chance to participate in their production. Radovljica will also showcase the production of gingerbread and provide a honey tasting. In addition, visitors will also have a chance to taste the Slovenian dishes prepared by renowned chef Uroš Štefelin.

The Slovenian Tourist Board will also organise a special event for the media, where the Slovenian cuisine and the examples of responsible tourism, including the bee-keeping tourism, will be presented.

The slogan “Be(e) Responsible,” which carries a double meaning – be responsible and take care of the bees – highlights the significance of people’s co-existence with nature and of keeping bees, the caretakers of our environment and life.  

Followed the Slovenian Tourist Board social media profiles and check out the latest happening: Twitter at Slovenia Tourism @tourism_slo and Feel Slovenia @sloveniainfo, the Feel Slovenia Facebook page, and the Linkedin page of the Slovenian Tourist Board.

WTM London is one of the most important international events in the world of tourism. It provides a unique opportunity for meetings, networking, negotiations, and making deals in one place. Last year, there were 51,000 participants at this trade show, which accounted for 6 % more compared to 2015. 5000 exhibitors from 185 countries were featured, and they established more than 300,000 new business contacts and generated in excess of 2.8 billion British pounds in revenues.

Press release

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