Mark Cavendish: “Slovenia is pretty spectacular…” The Tour of Slovenia cycling race has already started!

The 24th international Tour of Slovenia cycling race has started on June 15. Its four stages will envelop our country in a sporting, touristic and business sense and this year for the first time also under a sustainably-themed slogan “Fight for Green”. This year’s race is bringing one more change; for the first time it is broadcasted live by Eurosport, the most popular global sport television network, which can boast an impressive 243 million viewers around the world. Live broadcast of the race and intense promoting of Slovenia and the places the Tour will pass through is therefore an excellent opportunity to introduce Slovenia as a land full of wonderful experiences and unspoilt natural wonder for anyone who loves being active in their free time. At the press conference, Mark Cavendish, one of the favourites, said: “At last year’s race, the Predjama Castle really impressed me. I look forward to seeing it also this year!”

An impressive number of 243 million viewers can watch the Tour of Slovenia Race live

In partnership with other race organizers, including 8 Slovenian tourist providers, the public agency SPIRIT Slovenija, the Adria Mobil cycling club, and Adria Mobil the company, the Slovenian Tourist Board has embarked on a project of broadcasting the Tour and focusing its efforts on promoting Slovenia and the places the Tour will pass through. Thanks to the Eurosport’s live broadcast as many as 243 million viewers, including more than 113 million particular cycling fans in 99 countries in Europe, Asia, Africa and the Middle East, will be able to follow this year’s Tour of Slovenia.

The broadcast by Eurosport is extremely important in terms of establishing Slovenia as a leading destination for sports tourism, athlete preparation and hosting international sports events.

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