Safe in the Mountains: Experts and Tourism Working Together for Safer Visits to Slovenia’s Mountains
Only through a joint approach, coordinated communication and preventive measures can we achieve long-term improvements in safety in Slovenia’s mountains, speakers emphasised at the expert discussion of the Safe in the Mountains partnership, held today at the Ljubljana Exhibition and Convention Centre as part of the Alpe-Adria Fair.
Project partners continue to strengthen cooperation as a core guiding principle on the path towards more sustainable safety and responsible visits to the mountain environment.
2025: an alarming year for mountain safety
From a safety perspective, 2025 was a concerning year in Slovenia’s mountains. The Mountain Rescue Association of Slovenia (GRZS) carried out as many as 660 rescue operations. Particularly alarming is the figure of 50 fatalities, including 15 foreign nationals. According to experts, a large proportion of accidents could have been prevented with better preparation, responsible decision-making and basic knowledge of moving safely in the mountains.
Greater awareness and knowledge to reduce accidents
In the first part of the event, panellists highlighted the most common causes of accidents – from slips and lack of terrain knowledge to inadequate equipment and poor physical fitness. They stressed that hikers too often overestimate their abilities while underestimating conditions in Slovenia’s mountain environment.
Matej Ogorevc, representative of the Alpine Association of Slovenia (PZS) and mountain rescuer, warned of the growing trend of accidents in mountainous and hard-to-reach terrain, peaking during the main summer season. The highest number of rescue operations occur in popular tourist areas such as Bohinj, Ljubljana and Bovec, as well as in the Triglav area and the Kamnik–Savinja Alps. He also highlighted the issue of bivouacs, which are intended exclusively as emergency shelters but are increasingly being mistaken by foreign visitors for free accommodation.
Preparation is key – accidents cannot be fully prevented, but can be reduced
In the round table discussion, Klemen Belhar, Vice-President of the Mountain Rescue Association of Slovenia, pointed out that not all accidents in the mountains can be completely prevented. “However, we can significantly reduce them through thoughtful trip preparation. The key guidelines remain careful route selection and planning, appropriate mountaineering equipment, informing others of your plans, and calling 112 immediately in case of an accident,” he said. Referring to recent dog rescues in the mountains, he also appealed to dog owners to act responsibly and take dogs into the mountains only if both owners and dogs are properly prepared.
Learning safe mountain travel is a lifelong process
The Alpine Association of Slovenia (PZS) also stressed the importance of knowledge and preventive action. Vice-President Martin Šolar stated: “You cannot learn safe mountain walking overnight. Our goals and ambitions must always be adapted to our abilities, knowledge and the conditions in the mountains we plan to visit. Knowledge also includes choosing the right objective and equipment, and knowing how to use it. Mountaineering is, in a way, a lifelong process. It is encouraging if people take up mountaineering in midlife or later, but the path must be gradual, thoughtful and responsible.”
PZS successfully trains its members based on these principles and notes that there are fewer accidents among them, although they still occur. Joint awareness-raising and prevention campaigns such as Safe in the Mountains are therefore essential, as no single organisation can succeed alone. A major challenge remains how and where people can learn safe mountain travel outside traditional association programmes. The answer lies in structured training that follows the principle of gradual progression – “You can’t go to Triglav overnight,”Šolar added.
The role of the police and tourism stakeholders
The Police also shared their experience. Matej Brajnik from the Mountain Police Unit noted that Slovenian mountains are still often underestimated. Hikers encountered during interventions are frequently poorly prepared, failing to consider weather, route difficulty, duration, equipment, overall route assessment and an honest evaluation of their own abilities. For inexperienced hikers, a route that looks simple on a map can quickly become a technical trap. He appealed especially to “trend-driven” visitors and those with less experience to seek mountain guides or join alpine clubs.
Among foreign visitors, authorities observe excessive reliance on digital navigation tools without the ability to properly assess terrain difficulty or changing conditions. Tourism professionals, accommodation providers and others who advise visitors must therefore equip themselves with accurate information or direct guests to the appropriate expert organisations.
Qualified mountain guides as a key safety factor
Safe movement in the mountains is enabled by properly trained mountain guides. Uroš Grilj from the Association of Mountain Guides of Slovenia (ZGVS) encouraged tourism professionals to direct visitors considering mountain trips to licensed guides. Demand for mountain guides is particularly strong among foreign visitors, but interest among Slovenian guests is also growing. Training courses are available for those wishing to improve their skills, while for last-minute trips, mountain guides remain the safest option.
Responsible communication must also reach foreign visitors
The second part of the discussion focused on awareness-raising and communication. Speakers agreed that changing behaviour requires long-term, clear, expert-based, understandable and accessible messaging that encourages reflection and responsible conduct.
The Slovenian Tourist Board (STB) presented a new series of video content designed to equip hikers with basic knowledge and a sense of responsibility before they even head into nature. Aleksandra Jerebic Topolovec highlighted that the communication campaign has been expanded in cooperation with partners to enable year-round awareness-raising, including in winter.
Safety as a system, not an individual choice
The coordinating role within the Safe in the Mountains partnership is carried by the Slovenia Outdoor Association. Its President Valerija Pučko emphasised that mountain safety is not an individual decision, but the result of a system – a system that can only work if experts, tourism stakeholders and destinations communicate in a coordinated way, even before visitors set foot on a mountain trail.
Weather information, protected areas and data-driven communication
Reliable weather forecasts remain one of the key factors for safe decision-making. The Slovenian Environment Agency (ARSO) presented a new daily-updated avalanche bulletin available in multiple languages for a wider Alpine area, and announced a new website with enhanced mountain forecasts in foreign languages.
Representatives of Triglav National Park stressed the importance of respectful visits to protected areas and cooperation with local communities. With increasing visitor numbers and misinformation, unified, data-driven and coordinated communication is essential for both visitor safety and nature conservation, supported by modern digital tools.
Julian Alps: prevention before promotion
The Julian Alps Community, a partner in the Safe in the Mountains initiative, treats mountain safety as the foundation of responsible tourism and a high-quality visitor experience. Preventive activities are carried out through digital channels and on-site tourist information centres, combined with systematic training of local information providers. The long-term vision is to position the Julian Alps as a reference Alpine destination for safe, thoughtful and sustainable visits.
STB's winter campaign on 18 foreign markets
Participants agreed that safety is a shared responsibility. The Safe in the Mountains partnership remains committed to long-term cooperation to improve safety in Slovenia’s mountain environment.
As part of the initiative, the STB has launched a new winter communication campaign together with partners. Informative videos in 14 languages address common mistakes, essential knowledge and recommendations for responsible movement in winter conditions. The campaign is part of STB’s global digital promotion and is being advertised on 18 foreign markets, aiming to set realistic expectations and improve visitor preparedness before arrival.
In 2026, a new project will introduce filmed mountain routes that visitors can preview in advance, including winter ascents of Grintovec, Velika Planina and Ratitovec. New printed guidelines for safe mountain visits will also be distributed through tourist information centres across Slovenia.
Be up to date about what’s happening in Slovenian tourism. By subscribing to our newsletter you will receive the latest trade news in the field of tourism and other current information on a monthly basis.
The form contains errors
Please verify the marked fields and try again.
Share with friends
Scroll down until you see the heart icon on the left.
Click on the icon and the content will be added to favourites.
When you revisit the page (in the same browser), the content will still be saved in your favourites.
The General Terms and Conditions determine the conditions and manner of using the Slovenian Tourist Board’s Media Library services. In the Media Library, users have at their disposal high-resolution photos and audio-visual recordings of the products and services offered by Slovenian tourism, which are to be used solely for non-commercial purposes as defined below.
General rules of application
Registration is required to use the Media Library’s services. Registration is available to any legal entity in the Republic of Slovenia and abroad, regardless of their legal form, whose activities involve marketing, promoting and presenting Slovenia as a tourist destination.
Photos and audio-visual recordings (hereafter: materials) may be used free of charge for all non-commercial publications that constitute promotion of Slovenia as a tourist destination, abroad or in the Republic of Slovenia, in accordance with these General Terms and Conditions.
The right to use the materials is not limited in terms of time or place (the use is permitted in Slovenia and other countries) unless a restriction relating to location and duration of use is specifically provided for an individual item of material.
The Slovenian Tourist Board reserves the right to revoke a user’s right to use certain materials at any time.
The rights acquired based on these General Terms and Conditions may not be transferred to third parties.
Citing the source and authorship
Photos and audio-visual recordings may only be used with consistent citation of author/co-authors and source: www.slovenia.info.
Rights of use
A registered user of the Media Library shall obtain the following non-exclusive economic rights to use the downloaded photos and audio-visual recordings:
the right of reproduction and distribution,
the right of making available to the public,
the right of public presentation,
the right of including photos in other copyright work.
The above rights refer to all forms of non-commercial and free-of-charge online posts, print media, audio-visual media services and other communication channels, regardless of the type of media (print, digital), which includes:
Digital catalogues, e-magazines, newsletters (solely for the purposes of free distribution);
Publication in print and other media that report on the Slovenian tourism products and services or promote Slovenia as a tourist destination;
Use on social media as part of organic posts (reporting on an event, press releases (solely unpaid posts);
Printed promotional materials, prospectuses, leaflets, brochures (solely for the purposes of free distribution);
Promotional events in the Republic of Slovenia and abroad (e.g., tourism fairs, exchanges, workshops, presentations, etc.) that are exclusively or predominantly intended to promote Slovenia as a tourist destination.
The above forms of use include solely a free-of-charge form of using materials for the purposes of promoting tourism activities and services in the Republic of Slovenia or presenting Slovenia as a tourist destination.
Prohibited forms of using materials/commercial use of materials
Using materials for commercial purposes, such as reproduction on postcards, T-shirts, books, magnets, embedding audio-visual inserts in one’s own promotional materials, all forms of external advertising (stationary billboards, digital advertising, etc.), use in advertisements unrelated to the promotion of Slovenia as a tourist destination, use on websites that are not intended to present Slovenian tourism products and services and similar activities, is not included in these General Terms and Conditions and is prohibited.
It is strictly prohibited to use materials on media and distribution channels that are marketed or sold to users (books, school textbooks, other commercial publishing, calendars, postcards, fast-moving consumer goods (clothes and other products), advertising of non-tourism products and services, reproduction of materials on vehicles, etc.).
Using audio-visual materials is allowed only in the unchanged form available in the Media Library. Transformations, adaptations, clips, embeddings, and instances of using individual shots in one’s own audio-visual works, even if intended for promotional purposes, is prohibited.
Breaches of General Terms and Conditions
Any breach of economic and/or moral rights of the authors of photographs or audio-visual recordings may constitute a criminal offence and may result in substantive and damage liability of the user.
The entity breaching copyright pertaining to the material shall reimburse the Slovenian Tourist Board for all the damage incurred to it due to the breach of rights.
The Slovenian Tourist Board shall not be liable for any use of photos and video recordings that is contrary to these rules. The user of the material shall be entirely responsible for the content and manner of use.
General provisions
These Media Library General Terms and Conditions shall apply for all instances of using the material unless the Slovenian Tourist Board and user agree on special terms of using the material in advance and in writing for a specific instance of using the material.
These General Terms and Conditions shall be subject to occasional amendments. Upon the user’s publication of the material, the version of the General Terms and Conditions that is current at that particular time shall apply for the use of materials. If the user disagrees with the amendments made to these General Terms and Conditions, they shall immediately cease using the material and remove it from all media and other communication channels.
Alma is a ChatGPT-based virtual travel guide designed to help you find information and inspiration for your next visit to Slovenia. She is full of ideas for great experiences, knows Slovenian destinations and the variety of activities you are particularly interested in, so she can offer you personalised content and inspiring stories available on the official slovenia.info tourism portal.
Our virtual advisor was inspired by the intrepid world traveller Alma M. Karlin; therefore, we named her ALMA.
I give my consent to the Slovenian Tourist Board to use cookies that enable the display of content (e.g.: audio clips, video clips, images) from other online sources (YouTube, Spotify, etc.) and remember my language selection on the www.slovenia.info website. I also confirm that I have been acquainted with my rights related to the provided personal data.
Personal data controller:
Slovenian Tourist Board, Dimičeva ulica 13, Ljubljana
Phone: +386 1 5898 550
Email: info@slovenia.info
I give permission for the Slovenian Tourist Board to record and store anonymised data about my activity on the website, which will be used to provide a better user experience for visitors to the portal in the future. I also confirm that I have been acquainted with my rights related to the provided personal data.
Personal data controller:
Slovenian Tourist Board, Dimičeva ulica 13, Ljubljana,
Phone: +386 1 5898 550
E-mail: info@slovenia.info
I give permission for the Slovenian Tourist Board to record my activities on the website regarding my visits to individual types of content in order to produce and display better quality content that is of interest to me.
As the Slovenian Tourist Board strives to display high-quality and interesting content on the website, it wishes to measure responses to the displayed notifications and content, track user activity on the website, and create user profiles for targeted advertising, and therefore automatically processes and analyses personal data and assesses user interest in displaying and receiving notifications. I also confirm that I have been acquainted with my rights related to the provided personal data.
Personal data controller:
Slovenian Tourist Board, Dimičeva ulica 13, Ljubljana
Phone: +386 1 5898 550
Email: info@slovenia.info
I give permission for the Slovenian Tourist Board to record and store information about my interests, displays, and clicks on advertising content for the purpose of providing specific, topical, high-quality, and targeted advertising content, as well as for the purpose of measuring the effectiveness of advertising campaigns and limiting the repetition of advertisements. These settings apply to advertisements displayed by the Slovenian Tourist Board via advertising on social media platforms (e.g.: Meta, LinkedIn, etc.), international search engines (e.g.: Google), as well as through online applications and activities that directly address the user. Such cookies allow us to track our campaigns online. I also confirm that I have been acquainted with myrights related to the provided personal data.
Personal data controller:
Slovenian Tourist Board, Dimičeva ulica 13, Ljubljana
Phone: +386 1 5898 550
Email: info@slovenia.info