Exclusive Presentation of Slovenia's Tourism to Leading French Media at the Slovenia House in Paris

The presentation captivated distinguished French media representatives and influencers. Adding to the event's prestige, Olympic medalists Janja Garnbret and Toni Vodišek made special appearances to greet the guests. Throughout the Olympic Games, the STB effectively engaged sports enthusiasts worldwide through a variety of communication and promotional initiatives.

On Saturday, the Slovenia House in La Villette Park, Paris, welcomed representatives from prominent French media. The event began with a presentation highlighting Slovenia and its diverse tourism offer, with a special focus on gastronomy. The Slovenian Tourist Board, along with chef Ana Roš, curated an exceptional culinary experience, showcasing Slovenia as a top destination for active holidays and gastronomy. Guests were also greeted by the Slovenian Ambassador to France, Metka Ipavec, and Marta Kos, a representative of the Slovenian Olympic Committee - Association of Sports Federations (OKS-SFZ).

In the second part of the event, the STB provided a detailed presentation of the new promotional campaign, It's all in our nature, created in partnership with the Slovenian Olympic Committee - Association of Sports Federations. During a moderated discussion, journalists gained insights into the campaign's design process and watched the new video. Alongside STB representatives, the discussion featured Matic Švab, Business Director of the OKS, and Jan Ternjak, sports manager for several Slovenian athletes, including Kristjan Čeh, who participated in the campaign. This first-of-its-kind joint campaign combines striking visuals and videos of 10 iconic Slovenian locations and over 20 athletes, set to a soundtrack by Slovenian musician DJ Umek. The campaign is a powerful tool for the STB to inspire sports enthusiasts to explore the country and its diverse tourism offer.

Before the event, chef Ana Roš remarked: "Presenting my work at the Slovenian House during the Paris Olympics feels like climbing Mount Olympus twice. First, because as a former top athlete, I have a deep appreciation for athletes and believe that sport is as vital as food in life. Sport brought me the discipline necessary to achieve top results. Second, because the Olympic Games are being held in France, the birthplace of world gastronomy. I am proud of what I do and excited to share my unique vision of gastronomy with the French public. The menu we've crafted is an exploration of the flavours and ingredients from the stunning, pristine nature of the Soča Valley."

Photo highlights of the event, taken by Anže Furlan, can be found here.

The STB held its first event at the Slovenian House in Paris on Monday, July 29, during the Slovenian Tourism Workshop. This presentation of Slovenia and its tourism offer attracted representatives from around 30 French travel agencies and tour operators, who showed a strong interest in active holidays and sustainable choices.

Intensive STB's Promotional and Communication Activities During the Paris Olympics

During the Paris Olympics, the STB strengthened its promotional and communication activities, aligning them with its 2023-24 global digital campaign across 22 foreign markets, including Germany, Switzerland, Austria, Italy, Hungary, and the USA. From June 19 to the end of July, Olympic-themed creatives were prominently featured in advertising campaigns on Google platforms and social media networks such as YouTube, Instagram, Facebook, Pinterest, LinkedIn, TikTok, and X. These efforts resulted in nearly 140.7 million impressions, 10.6 million views, and close to 700,000 clicks.

The STB also infused the Olympic spirit into the Feel Slovenia social media channels, sharing over 100 Olympic-themed posts that organically generated more than 150,000 interactions. The most engaging post, celebrating Janja Garnbriet's victory, has garnered over 7,600 likes on Instagram.

Ongoing Activities to Promote Slovenian Tourism in the French Market

The STB's strengthened activities during the Paris Olympics complement its ongoing promotional and communication efforts in the key French market. 

France remains one of the key markets for Slovenian tourism, ranking 9th among foreign markets in overnight stays last year. Remarkably, overnight stays by French guests increased by 29% compared to 2019, our best year to date. This positive trend has continued into the first half of this year, with a further 28% increase. Slovenian tourism continues to captivate French visitors with its diverse offer, including outdoor adventures, exceptional gastronomy and rich cultural experiences.

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