Texas Feels Slovenia in Dallas – get to know the green European country of endless investment, business and tourism opportunities

On April 6 and 7, a series of business events will take place. The "Texas Feels Slovenia" event will be held on April 6 in Dallas at the Hilton Anatole and will include a Business Investment Conference and a Slovenian Tourism Workshop. On April 7, a delegation of Slovenian companies will visit several U.S. companies and hold business meetings. The day will culminate in the evening, with the I Feel Slovenia Night during the NBA basketball game between the Dallas Mavericks and the Chicago Bulls. The series of events in Dallas is a continuation of last year's successful and resounding story and part of the systematic and continuous promotion of Slovenian business and tourism on the US market, which will strengthen existing partnerships between Slovenian and American companies and build new ones.

A large delegation of 39 Slovenian companies and destinations will participate in a business and investment conference, Slovenian tourism workshop, and numerous "B2B" meetings with U.S. companies to introduce Slovenian business, investment, and tourism opportunities to the U.S. market. This year, Slovenia is strengthening promotional synergies at the national level in Dallas. A number of institutions is involved in the organization of the event: the Ministry of the Economy, Tourism and Sports, SPIRIT Slovenia, Business Development Agency and the Slovenian Tourist Board (STB) together with the Ministry of Foreign and European Affairs, the Ministry of Agriculture, Forestry and Food, the Municipality of Ljubljana and Ljubljana Tourism and AmCham Slovenia as program partner.

“Texas Feels Slovenia” Business Conference and Tourism Workshop and I Feel Slovenia Night

On April 6, the Business Investment Conference will be held, where numerous outstanding speakers will present business and investment environment in Slovenia and Dallas, highlight opportunities for business partnerships, and present examples of business practices of Slovenian companies already operating in the U.S. market. This is a great opportunity to meet Slovenian companies at one-to-one business meetings and network with representatives from 24 Slovenian companies from various industries: IT, Biotechnology, Viticulture, Pharmaceuticals, Management Consulting, Finance and Banking, Tourism, Manufacturing, Marketing, Insurance and Motorcycle Industry.

Later in the day, the Slovenian tourism workshop will be held, where 15 Slovenian tourism companies and destinations will present their offerings to U.S. tour operators and travel agents, including the capital city of Ljubljana as an attractive destination in all seasons. This will be followed by individual meetings between Slovenian and American destinations and companies. On Friday, April 7, the delegation of Slovenian companies will visit several American companies and hold business meetings with potential American business partners. The day will culminate with the I feel Slovenia Night at American Airlines Arena, taking place during the home game of the Dallas Mavericks vs. the Chicago Bulls. The event, organized by the Slovenian Tourist Board, together with the Government Communications Office (UKOM) and Ljubljana Tourism, will promote Slovenia on and near the court, during halftime and in the promotional and exhibition area. All eyes will be on the amazing Slovenian NBA player Luka Dončić, who is also the ambassador of Slovenian tourism.

More information about the event

Top Reasons for attending the Texas Feels Slovenia event

Attend the Texas Feels Slovenia event and learn in person why choosing Green. Creative. and Smart. Slovenia could be the best decision you will have ever make. If you are looking for a new investment or a reliable business partner, if you are planning to start or relocate an export business, or if you are simply planning your next get-away, Slovenia is the answer. Explore top 3 reasons, why the events in Dallas are not to be missed.

1. Slovenia is your perfect business partner

Slovenia’s excellent geostrategic position, at the heart of Europe, is one of its obvious advantages that is beneficial to investors. As part of the EU market, Slovenia may serve as a springboard for overseas companies wanting to do business in the EU or on the Balkans, or in the countries of Eastern Europe. The location at the crossroads of TEN-T corridors is the ideal entry point for an instant access to European countries with more than 700 million customers. When thinking about the reasons why Slovenia is your perfect potential business partner, note that it has all attributes needed to do business across the region: knowledge of language, customs and culture, as well as personal connections. The value added per employee continues to increase, ensuring that Slovenia remains at the forefront in highly competitive markets. To do so, having an excellent workforce would not be enough. Hence, there are many other advantages to investing or doing business in Slovenia. Notably, the business-friendly legislation, investment incentives, 19% corporate income tax rate and investment tax allowance. This mix allows various industries to thrive in Slovenia, with many of them having a large footprint in international markets.

2. Slovenia offers excellent business opportunities

Slovenia’s strategy for the future remains on further increasing the value added in the high and medium-high technology industries: manufacture of vehicles and vessels, the manufacture of electrical and optical equipment, and the manufacture of machinery and equipment. The focus is also on knowledge-intensive services that lead to manufacturing or technological innovations, sharpening the competitive edge of Slovenia’s manufacturing industries at home and abroad. The flagship industries include electronics and electrical engineering, machine building, wood processing, food processing, healthcare and life science, hospitality and entertainment. Business opportunities between Slovenia and USA are numerous. Opportunities for increased economic partnerships between Slovenia and the U.S. exist particularly in the areas of environmental technologies (environmental equipment), healthcare (medical equipment), computers, hardware and software, ICT, other high technologies, automotive, chemicals, pharmaceuticals, biotechnology, food processing, and green technologies. The U.S. market has been identified by the Slovenian government as one of the priority markets for increasing trade or exports of Slovenian products and services, as well as the market from which we expect the most serious investors. According to the latest data, the United States is the largest investor in Slovenia. The U.S. is also one of the most important long-distance markets for Slovenian tourism with excellent growth potential. The US market is recovering rapidly after the Covid-19 epidemic. Last year, Slovenia recorded 116,944 tourist arrivals from the US, 201% more than the year before and 21% less than in 2019, when the number of US tourists visiting Slovenia was at a record high. The number of overnight stays by US tourists reached 267,131 last year, 180% more than the previous year and 17% below 2019. Slovenia is a world leader in green and sustainable tourism and a country with a huge sports heart. It is perfect for outdoor adventures, discovering rich cultural heritage and world-class gastronomy. It is also the only country with the word 'love' in its name.

3. Slovenia is a country of champions

Many Slovenian companies in various sectors are so-called hidden champions - world leaders in areas of high technology and niche technology. They are characterized by innovation, creativity, high added value and competitive products. Many of them are already writing successful business stories together with their numerous foreign partners. It is no surprise that Slovenia is one of the thirty (30) most innovative countries in the world. Every single car in the world has at least one component made in Slovenia. Slovenia is also above the European Union average in the use of artificial intelligence, what is more, the first UNESCO International Research Centre for Artificial Intelligence was established in Ljubljana.

For the media, the Texas Feels Slovenia Media Centre has been set up to provide the media with photos and videos of the ongoing happening in the US, video statements and press releases. On Thursday, 6 April, at 12.30 p.m. Dallas time, a statement will be made to the Slovenian media present at the event on the sidelines of the Dallas Business Conference. Should you require additional statements, please contact Maša Puklavec, STB.

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