Seven destinations in Slovenia listed among Top 100 Destination Sustainability Stories

The 6th edition of the Global Green Destinations Days, taking place 4–7 October, brings together leading international experts in the field of sustainable tourism, destination and national tourism organizations and provides a platform for exchanging views, examples of good practice and new innovative tools for more sustainable destination management.

In addition to lectures, workshops and discussion with renowned experts in this field, the conference today, on October 5, traditionally presented awards to destinations that were included in the list of Top 100 Destination Sustainability Stories. Among the candidates were also ten Slovenian destinations, out of which as many as seven were included in the list: Bohinj with the promotion of sustainable mobility, Logar Valley - Solčavsko with efforts to shorten supply chains and promote local food, Rogla-Pohorje with strategic management of the combined destination of four municipalities, Ljubljana with the KulKul trenutek project of combining cuisine and culture, Miren Kras with the project of promoting the culinary heritage of asparagus, Soča Valley for a successful strategy of tourism recovery after the Covid-19 epidemic and Ajdovščina with the online market of local products.

The destinations on the list, with their work and described approaches, create a quality environment for local residents and at the same time an attractive experience for visitors. With the selection of Top 100, Green Destinations has been proudly promoting their stories since 2014, serving as an inspiration for other tourism destinations. This year, the selecting committee has included experts from Green Destinations, QualityCoast, Travelife, ITB Berlin, Asian Ecotourism Network, Ecotourism Australia, Global Ecotourism Network, Sustainable First and GLP Films.

All of this year’s winners were announced today on the Green Destinations website.

This time, the international conference Global Green Destinations Days 2021 will also be marked by the participation of Slovenia, as on Wednesday, October 6, the STB will moderate the panel dedicated to reducing the impact of tourism on the planet. In addition to the other three host destinations (the cities of Athens, the Azores and the Japanese city of Niseko), Slovenia will once again be exposed in the international community as one of the leading destinations in the field of responsible tourism development. In the main lecture of the day, the STB will highlight the efforts to upgrade the Green Scheme of Slovenian Tourism with tools that will contribute to reducing the impact of tourism on the environment; among the first will be a project to reduce the amount of disposable plastic in the tourism industry, which will come to life in the coming weeks.

The Green Destinations organization is an international partner of the STB in the Green Scheme of Slovenian Tourism and the Slovenia Green standard is also based on their standard, on the basis of which 59 Slovenian destinations have successfully obtained the Slovenia Green Destination label to date. It is a non-profit foundation for sustainable development and destination visibility based in the Netherlands, leading a global partnership of professional organizations and academic institutions.

The Green Scheme of Slovenian Tourism, a national program for the promotion of sustainable tourism, has gained new members this year as well. Since the beginning of the program six years ago, 88 green accommodation providers, 4 parks, 8 tourist agencies, 6 tourist attractions, 1 natural swimming pool and 30 restaurants or catering providers have received the Slovenia Green label. With such a large number of members, the Scheme is becoming a real platform for the implementation of responsible tourism projects. In the coming months, projects for the elimination of single-use plastics and a greener organization of events will be revived under the Scheme.

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