Cycling webinar: Discussion with world No.1 cyclist Primož Roglič & New Trails

Published: 17.3.2021

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Cycling webinar: Discussion with world No.1 cyclist Primož Roglič & New Trails

The STB has hosted a media webinar exploring why Slovenia has emerged as Europe’s new capital of cycling, as well as unveiling new cycling routes for 2021. Among the guests was also Slovenian cycling legend Primož Roglič.

Cycling webinar: Discussion with world No.1 cyclist Primož Roglič & New Trails

Held on Wednesday the 17th of March, the conference included insights from a number of expert speakers including Slovenian cycling legend Primož Roglič.

In Conversation with the World’s Best Cyclist: "In life, you learn all the time."

The world’s number one road cyclist Primož Roglič took part in an exclusive Q&A session during which he offered his own unique insight into why Slovenia had emerged as Europe’s new capital of cycling. Primož, who is an ambassador of Slovenian Tourism, spoke about his favorite cycling routes in his home country, pointing out that it "is super good to ride a bike in Slovenia, as you have flat roads and steep climbs as well". He also discussed why he thinks Slovenia punches above its weight in terms of producing world-class athletes, saying that "people in Slovenia are special, since only 2 million nation has so many top athletes in all kinds of sports".

New Slovenian Cycling Trails Unveiled: A new 280km long-distance cycling trail around the Julian Alps & a new gastronomy-themed trail

Other speakers included three representatives from the Outdoor Slovenia Association: Grega Šilc, Jan Klavora and Karmen Razlag. Grega Šilc unveiled the first glimpse of a new 280km Cycling Trail around the Julian Alps while Jan Klavora spoke about a new gastronomy-themed trail from the organisers of the world-leading Bike Slovenia Green route. Finally, Karmen Razlag provided updates and insights from the Slovenian section of the Drava Cycling Trail.

Leading National Media in Attendance

The event was streamed live on the I Feel Slovenia Facebook page (over 150 joined the live session) as well as being attended by over 60 editors and journalists from leading national newspapers and cycling publications including The Times, The Daily Telegraph, the Guardian, Conde Nast, Cyclist magazine, VeloNews and BikeRadar.

To watch the Slovenian cycling media conference in full visit the Slovenian Tourist Board’s Media Webinar page.

Slovenian Cycling Highlights 2021

Slovenia has emerged as one of the world’s most exciting new cycling destinations in recent years, largely thanks to the global domination of Slovenian cyclists Primož Roglič and Tadej Pogačar. The 27th Tour of Slovenia will return on 9-13 June this year and, on the 23rd of May, the country will be part of the largest Italian sporting event, the 104th Giro d'Italia, for the first time in 20 years.

To explore Slovenia’s cycling trails from the comfort of your own home you can take part in the I Feel Slovenia Virtual Cycling Tour. Join some of the biggest names in Slovenian cycling via the Rouvy app and your indoor bike trainer. The tour continues on Saturday 20th and Saturday 27th of March.


Outdoor and Sports Tourism 2022-2023

Outdoor and Sports Tourism will be key promotional topics of Slovenian Tourism in 2022 and 2023. Active outdoor holidays, together with mountain holidays, are one of the most competitive tourism products in Europe. They have a significant impact on Slovenia’s reputation as a sustainable destination, while connecting well with sports tourism products. It also ensures safe, sustainable and attractive visitor experiences. The ongoing development of Slovenia’s active leisure offer will continue to focus on boutique and authentic 5* experiences in unspoiled nature.

Active leisure has high potential for further growth and research shows it is one of the most distinct trends in travel for 2021. A recent survey assessing domestic guest potential shows that active leisure is one of the most important motives for travelling - of those people spending their holidays in Slovenia, 36 % engage in recreational activities, 35 % in sporting activities, while 18 % list active free time as the top 10 travelling motives.

For news from Slovenian Tourism sign up for the bi-monthly newsletter NEWS from SLOVENIA. And follow the Feel Slovenia Social media channels (Facebook, Instagram).

Further media information: Slovenia’s longstanding orientation towards sustainable tourism, supported by the unique national model, the Green scheme of Slovenian tourism, forms a good basis for regaining the trust of the tourists and for re-inviting them once travel becomes possible again. Slovenia is placing the sustainability at the very heart of all tourism activities and developing and positioning Slovenia as a boutique country for 5* experiences.

To assure safe and sustainable holidays, Slovenia has developed safe travel standards and launched them under the Green & Safe label recognised by the WTTC and its 'Safe travels', the standardised global hygiene protocol for safe travel.

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