Slovenia featured on Sustainability Leaders

Founded in 2014 by Florian Kaefer, independent researcher, editor and journalist, the Sustainability Leaders Project seeks to encourage tourism professionals to embrace sustainability by means of sharing the experiences and stories of leading sustainable tourism thinkers and doers worldwide.

In April, the Slovenian Tourist Board had an honour hosting Dr Florian Kaefer in Slovenia. This resulted in a great article published on the sustainability leaders website and a series of interviews with Slovenian sustainaible tourism leaders, including the director of the Slovenian Tourist Board, Ms. Maja Pak. It proved yet once again that Slovenia is one of the leading destinations when it comes to sustainability.

Much loved and admired for its natural beauty, Slovenia as destination has become a mecca for outdoor lovers and adventure travelers. Its capital, Ljubljana, is widely regarded a role model for urban sustainable development, not least thanks to its car-free inner city which brought urban life back to the center. While some destinations in Slovenia, like Podčetrtek, are well established, others – such as Bela krajina and Kočevsko in the south – are just starting to develop their unique positioning.

This is how Dr. Kaefer sees Slovenia. To read the whole article and the whole series of inspiring interviews, follow the link here.

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