More than 1 million posts with #ifeelsLOVENia reached on social media

The Slovenian Tourist Board’s social media campaign “Make new memories in Slovenia and share them with us #ifeelsLOVEnia”, which encouraged visitors to become ambassadors of Slovenia by sharing their memories on social media and using the hashtag #ifeelsLOVEnia, has been a major success from the very start. Precisely on 3 January, the online calculator, which counts how many times #ifeelsLOVEnia is used, marked the millionth post. This means that the campaign itself generated 600,000 new posts – before the start of the campaign the number of posts with #ifeelsLOVENia was around 400,000. The posts reached 133 million digital users. On average, 2,830 daily posts were counted and over 14 million interactions were evoked. 17,370 users checked the contents directly on www.slovenia.info, where also hints for hidden corners of Slovenia were represented.  

Let us recall: the social media campaign did not go unnoticed even at SEMPL, a regional media trends conference, where it won in the category for the best campaign on social networks.

Back to news