Golden Sempler for Best Social Media Campaign goes to STB

Published: 6.12.2018

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Golden Sempler for Best Social Media Campaign goes to STB

Last week, at SEMPL, the regional media trends conference, the Slovenian Tourist Board was awarded Golden Sempler for its social media campaign “Make new memories in Slovenia and share them with us #ifeelsLOVEnia”.

Golden Sempler for Best Social Media Campaign goes to STB

SEMPL is a regional media trends conference. In the category for the best campaign on social networks, 12 entries were competing. In total, more than 90 different applicants from six countries in the region participated in the Sempler Awards in 12 categories.

With an award-winning campaign “Make new memories in Slovenia and share them with us #ifeelsLOVEnia”, the Slovenian Tourist Board encourages residents of Slovenia, as well as foreign guests, to highlight their experiences in Slovenia. The promotion takes place on social media networks, where you can either share a photo or a video and use hashtag #ifeelsLOVEnia. The campaign, which started on June 6, has already spurred more than 900,000 shared moments with #ifeelsLOVEnia hashtag, reaching over 100 million users. In addition, the campaign also experienced a good response in the tourist economy, destinations and in the Slovenian media, which contributed to its promotion.

After excellent responses to the first, summer part of the campaign, the STB decided to continue the campaign in autumn-winter season, with the aim of reducing the congestion of certain destinations and increasing the geographical dispersion of tourism and its seasonalisation. The campaign in Thermal Pannonian Slovenia and Maribor, in which all 11 leading destinations were actively involved, ended last weekend.

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Global public relations and Marketing
e-mail address: press(at)slovenia.info

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