Thank you for preserving nature for future generations – a new campaign launch

Published: 9.11.2018

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Thank you for preserving nature for future generations – a new campaign launch

The campaign to encourage visitors to enjoy the nature of Julian Alps with high respect towards preserving its resources has recently been launched. This is the first joint campaign of the Julian Alps and Triglav National Park. The common goal is to raise awareness about the importance of preserving and protecting nature and cultural heritage, within the one of the oldest national parks in Europe.

Thank you for preserving nature for future generations – a new campaign launch

The first joint campaign of the Julian Alps and Triglav National Park has come to life in motion pictures. The common goal is to raise awareness about the importance of preserving and protecting nature and cultural heritage, within the one of the oldest national parks in Europe. The intention of the campaign with a slogan “Thank you for preserving nature for future generations” is to encourage visitors to enjoy the nature of Julian Alps with high respect towards preserving its resources. 

Close cooperation between the Triglav National Park Public Institution, which takes care for preservation and protection of the nature and cultural heritage of the Julian Alps, and tourist destinations within this area works well on several levels of the park management. With our involvement in the community of the Julian Alps destinations,  a huge step forward has been made. We managed to connect nature protection principles and sustainable tourism, which is the central focus of the Julian Alps,” explained Janez Rakar, the general manager of the Triglav National Park Public Institution. 

Klemen Langus, the director of Bohinj Tourism and also the main initiator of the Julian Alps destinations network added: “Connecting organisations from different fields – tourism, nature and environmental protection, and others, who take care for sustainable development – is crucial for tourism. The Julian Alps destinations all agree that preserving nature is at the core of our activities. We are grateful that we can work in such a breathtaking environment – not only in terms of nature, but also in terms of culture. We are aware that only preservation and protection of our biggest values can ensure that future generations will be able to admire exceptional views from the highest peaks, enjoy at breathtaking sunrises and sunsets and that they will be able to see great flora and fauna of the Julian Alps in live.” 

Triglav National Park is one of the oldest national parks in Europe. The area is naturally pristine and enhances animals and vegetation. In 2003, the Julian Alps were declared Biosphere Reserve by the UNESCO MAB (interdisciplinary program Man and the Biosphere Programme), whose goal is to maintain the balance between people, nature, biodiversity and sustainable development with an emphasis on preserving the cultural values. 

Photos: Mitja Sodja, Foto Bohinj

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