The Slovenian Tourist Board awarded for the use of promotional and communications tools

Published: 9.3.2018

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The Slovenian Tourist Board awarded for the use of promotional and communications tools

At this year's ITB, the Slovenian Tourist Board also received two awards for excellence in the field of promotional and communications tools. The Golden City Gate international media festival awarded The Feel Pure Love promotional video and the Cultural Experiences publication.

The Slovenian Tourist Board awarded for the use of promotional and communications tools

At this year's ITB Berlin, the Slovenian Tourist Board also received two awards at the Golden City Gate international media festival, i.e. for the best promotional video “Feel pure love” and the publication Cultural Experiences”. The promotional film and the publication were given second place at this international media festival in the field of best promotional materials with tourism content.

The “Feel pure love” video was produced in cooperation with the Slovenian Tourist Board and RTV Slovenia (director: Danijel Vrbec). It encompasses seven lengthier themed promotional videos, which use the story-telling approach to show Slovenia as a green destination with a sustainable focus. This series of videos takes the viewers through the beauties of Mediterranean Slovenia, Alpine Slovenia, Ljubljana, the Karst, forests, waters, Slovenian cuisine, and Slovenia as a whole. The Cultural Experiences publication was published by the Slovenian Tourist Board as it defined culture as a leading topic of Slovenian tourism in 2018/2019 and to commemorate 2018, the European Year of Cultural Heritage. The publication was published in Slovenian, English, German, Italian, and French with the goal of supporting and promoting the development of cultural tourism in Slovenia.

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Global public relations and Marketing
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