Launch of "SLOVENIA. MAKE NEW MEMORIES." digital campaign

Published: 1.3.2018

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Launch of "SLOVENIA. MAKE NEW MEMORIES." digital campaign

This year’s global digital campaign entitled “SLOVENIA. MAKE NEW MEMORIES.” runs in as many as 17 countries, mainly on European markets, but also on the overseas markets, in the USA and Canada. It focuses on content marketing.

Launch of "SLOVENIA. MAKE NEW MEMORIES." digital campaign

This year’s global digital campaign entitled “SLOVENIA. MAKE NEW MEMORIES.”, which was launched on March 1, focuses on content marketing, with articles in leading global media: Focus.de, Sueddeutsche.de, Kleinezeitung.at, Repubblica.it and CNN.com.

It runs in as many as 17 countries, mainly on European markets, i.e. Germany, Italy, Austria, the UK and Ireland, France, Russia, Hungary, Czech Republic, Poland, Benelux, Switzerland, Finland and Denmark, but also on the overseas markets, in the USA and Canada. With a hiatus during the high season from June to August, it will run in six advertising waves from 1 March 2018 to 15 November 2018.

The aim is to increase the number of visits before and after the high season and to pursue the goal of balanced tourist flows throughout the year.

The articles in the leading global media will be further promoted with native advertising through key social media channels, such as Facebook, Instagram and VKontakte. In addition, pragmatic native advertising, video advertising on the YouTube channel and search advertising via Google and Yandex, the Russian search engine, will be used. On Gmail Sponsored Advertising special attention will be given to tourist packages.

Further information on the project is available here.

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Contacts

Global public relations and Marketing
e-mail address: press(at)slovenia.info

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