Statistics confirm high expectations

Published: 30.1.2018

Back to news

Statistics confirm high expectations

Zdravko Počivalšek, Minister of Economic Development and Technology, Eva Štravs Podlogar, State Secretary at the Ministry of Economic Development and Technology, and Mag. Maja Pak, Director of the Slovenian Tourist Board comment the statistics for 2017 and expose that great efforts of the tourism industry brought the expected results.

Statistics confirm high expectations

Zdravko Počivalšek, Minister of Economic Development and Technology:

"Statistical data on tourist visits in 2017 are satisfying since we speak about a double-digit growth in the number of arrivals and overnight stays. With no modesty, I must add that such numbers were expected. On this occasion, I sincerely congratulate the tourism industry, all the employees in hospitality and tourism, members of tourist associations and all other partners who contributed to these superb results. The data proves that Slovenia has establish itself as an attractive tourist destination. Growth in Slovenian tourism is not accidental, but the result of active measures of the Ministry and effective promotion implemented by the Slovenian Tourism Board in cooperation with the tourism industry and other stakeholders of Slovenian tourism. With joint forces, we will also attain good results in the future and improve the international competitiveness of the Slovenian tourism. We will prove to all who still doubt that tourism is a promising activity of the Slovenian economy." 

Eva Štravs Podlogar, State Secretary at the Ministry of Economic Development and Technology: 

"Data on tourist visits and income from the export of travel in 2017 are impressive and a stimulation for intensive work this year and also in the future. Our objective is a constant growth of tourism turnover, successful operations of tourism companies and an increase in the competitiveness of Slovenian tourism. The measures and activities are defined in the 2017–2021 Strategy for the Sustainable Growth of Slovenian Tourism, which includes clear objectives, guidelines and a vision. Further development of Slovenian tourism will be based on the concept of sustainable development, connectivity, cooperation, and high-quality services. In this way, we will succeed in realising the vision of Slovenia as an attractive tourist destination for 5-star experiences and the objective of the planned amount of income from foreign tourism. Whereby we wish to encourage domestic tourists to spend their holidays at home since the share of overnight stays by domestic tourists amounted to only 32% in 2017. This will be achieved by promoting innovative tourist products, which will offer experiences in various Slovenian destinations. The Ministry of Economic Development and Technology is making efforts to encourage creativity, innovation and integration of tourist providers, and to create a suitable business environment for the successful operation of the tourism sector. We are thus recasting legislation in the field of tourism. We have tackled the categorisation system of accommodation facilities, and we promote innovation and raise awareness of the importance of sustainable development. Extensive tasks lie ahead and I am certain that we will also be speaking about the record year of Slovenian tourism at the end of 2018. I thank all stakeholders of Slovenian tourism for successful cooperation so far and I also wish them a lot of positive energy and constructive cooperation in 2018."

Mag. Maja Pak, Director of the Slovenian Tourist Board:

"In recent years, Slovenian tourism has attained a series of successes reflected in an increased number of arrivals and overnight stays, and also in the interest of foreign tour operators and the media. Such media attention and excitement over Slovenia, as was noticed last year by foreign, and particularly globally important and influential media, has never been seen before. The success is the result of excellent cooperation and dedicated work of all stakeholders of Slovenian tourism when forming the tourist offer and its promotion with a clear message of green, active and healthy Slovenia. Regardless of the achievements, numerous challenges are to be confronted, such as the development and marketing of a competitive, high-quality and distinguishing tourist offer of 5-star experiences that are based on sustainable principles. In this way, we will be able to attract demanding visitors and exceed their expectations, and have an effect on the better quality of life of our citizens."

Back to news


Global public relations and Marketing
e-mail address: press(at)

Sign up for the Trade News

Be up to date about what’s happening in Slovenian tourism. By subscribing to our newsletter you will receive the latest trade news in the field of tourism and other current information on a monthly basis.

Share with friends