The 4th consecutive record year for Slovenian Tourism

Published: 21.12.2017

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The 4th consecutive record year for Slovenian Tourism

Slovenia is about to celebrate the fourth consecutive record year in tourism. The increase in tourist arrivals and overnight stays predicts the biggest overall growth in the past few years. In November 2017, the number of tourist overnight stays (579,000) grew by 8% in comparison to November 2016, while tourist arrivals (240,000) exceeded the number recorded in November 2016 by 10%.

In November 2017, the highest number of tourist arrivals was recorded from Italy (31,277), where the number increased by more than 14% in comparison to the same period in 2016. Italians were followed by Austrians, with 23,867 tourist arrivals and a 10% increase in comparison to 2016. Also, the number of tourists from Croatia increased by almost 5%, reaching 11,965 tourist arrivals. Other markets with significant growth include Germany with 9,846 guests (a 11% increase), Serbia (a 3% increase), South Korea, and other Asian counries.

The Slovenian Tourist Board held a press conference in December to sum up the milestones in Slovenian tourism in 2017 – the release of the Strategy for Sustainable Growth 2017-2021, the biggest international promotional campaign, and legislative reforms in tourism, among other activities. Many sustainably oriented activities of the Slovenian Tourist Board in the field of communication and product development contributed to a substantial increase in the recognition and reputation of Slovenia as a green, active and healthy country for five-star experiences.

Maja Pak, Msc, the Director of the Slovenian Tourist Board, stressed that 2017 was a record year in terms of promotion: “If we want to exceed the expectations of tourists, we have to raise added value at every step to fulfill the promise of a green, five-star destination. Our most important aim is the promotion of Slovenia as a whole-year round destination.” Last year Slovenia was in the spotlight of the international press all over the world, including Forbes, Condé Nast Traveller, the New York Times, Vogue, Elle, Bloomberg, the Telegraph, the Guardian, Travel + Leisure and many others, which listed it among the top destinations to visit in the next few years.

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