Slovenia is the green heart of Europe, and was this year’s “Convention and Culture Partner ITB Berlin 2017" country at ITB Berlin 2017, from 8th-12th March. The country between the Alps, the Mediterranean, the Karst and the Pannonian Plain was represented by the slogan Slovenia Makes You Green, which was also seen throughout the entire venue on small green hearts. Through a National Geographic Legacy Award, Slovenia’s love of healthy waters and a clean environment, the level of conservation of the natural and cultural heritage, green towns and cities surrounded by nature, and the SLOVENIA GREEN national programme for developing sustainable tourism have officially become a green model for Europe and the world.
As part of the presentations and events at ITB Berlin 2017, Slovenia was represented by the slogan Slovenia Makes You Green. In the B2B part of the trade show there was a Slovenian expert panel, at which environmental, tourism and development experts from Slovenia presented their efforts and results in the area of developing green tourism. The participants also had the opportunity to listen to the creators of green Slovenian stories.
On the same day, Slovenia was awarded the prestigious National Geographic Legacy Award in the category of Destination Leadership. Read the full PR statement about the award here. In addition to this award, Slovenia received 2 other awards. At the Golden City Gate 2017 the 90-second promotional video Slovenia. Make New Memories. was awarded with three stars. This international competition is intended for exposure to the best film and multimedia promotional material with tourism content. Slovenia was also among the winners of the ITB BookAwards 2017 in the category of Travel publications with the traditional travel guide about Slovenia by Dieter Schulze. The aim of the awards is to draw attention to outstanding travel and tourism publications for the discerning reader.
At the Slovenia stand, visitors were refreshed with a glass of the beneficial mineral water Donat Mg and impressed by the wooden architectural impressions of Plečnik's Ljubljana, the European Green Capital 2016. The thematic stand of Slovenia green destinations and accommodation awaited visitors in the Adventures Hall, together with a breath-taking show performed twice a day by the acrobatic group Dunking Devils.