At the ITB Berlin tourism fair, Slovenian Tourist Board (STB) was declared the winner of a World Legacy Award from the National Geographic Society, which is given to companies, organisations or destinations encouraging sustainable tourism. STB won in the Destination Leadership segment. "This award means a lot to us and gives us an even greater credibility in our efforts to encourage the development of sustainable tourism," commented Maja Pak, the Director of the Slovenian Tourist Board, when she collected the award.
National Geographic named Slovenia the World’s Most Sustainable Country. "With nearly 60% of its land protected, the country of Slovenia has successfully laid the foundation for becoming one of the world’s most sustainable destinations. The Slovenian Tourist Board unifies all stewardship initiatives through its Green Scheme, which sets guidelines and provides tools for monitoring sustainability progress, instilling a culture of continual improvement in the country’s tourism efforts based on benefiting local communities, protecting cultural heritage and saving nature, including revitalising rural areas and creating authentic travel experiences for visitors," was the official announcement at the award ceremony at ITB Berlin 2017.
The Destination Leadership segment includes cities, provinces, states, countries and regions that are demonstrating environmental best practices, the protection of cultural and natural heritage, benefits to local communities and educating travellers on the principles of sustainability.
You can read the full PR statement about Slovenian Tourist Board winning the prestigious National Geographic World Legacy Destination Leadership award HERE. You can also read an interview with Maja Pak, the Director of the Slovenian Tourist Board, on the announcement of the award HERE.