Slovenian Tourist Board has a new representative in Milan, Italy
The Slovenian Tourist Board (STB) is a national tourist organisation responsible for planning and carrying out marketing policies with regard to Slovenia’s comprehensive range for tourists. The Italian market is one of the most important for Slovenian tourism. We are proud to introduce you to the new Head of the Representative Office in Italy, Aljoša Ota.
In the coming years the Italian market poses a major challenge and opportunity for Slovenian tourism. Italian guest visits are in constant growth and Italian tourists generate the highest number of overnight stays (approximately 16% of all overnight stays).
Aljoša Ota told us about his vision as the new Head of the Representative Office in Italy: “In harmony with Slovenian economic operators we will develop both the existing and new segments of Italian tourism from central and southern Italy. These places deserve a specific strategy for market penetration and personalised forms of communication. Italian tourists have demonstrated great interest in the cultural heritage of Slovenian towns and they love to relax in Slovenia’s natural spas. A lot of attention is also devoted to the culinary experience. Slovenian tourism will be able to meet the new challenges when we develop innovative new products which will attract the attention of even the most demanding Italian customers. Great emphasis will be devoted to digital marketing and social networks, as the Italian market gives above average attention to communication. Slovenia may become a boutique destination for the Italian market and an attractive destination for those guests who want to discover a new green place, actively spend their vacation in nature, experience traditional delicacies and fine local wines, and experience unforgettable moments in the green heart of Europe.”
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