New York has a taste for Slovenia

Tasty Slovenia was presented to selected American travel agencies and tour operators, key tourism and lifestyle media and opinion leaders in New York City on Thursday. The participants got to know Slovenia through a culinary experience with world-famous Slovenian chef, Ana Roš, known in the USA for her TV appearance among top chefs of the planet. The presentation and “Taste Slovenia” business event with wine degustation was organised by the Slovenian Tourist Board in cooperation with the Embassy of the Republic of Slovenia in the USA.

"The American market is becoming very important for Slovenian tourism and the number of American tourists has been rising in recent years. Along with various businesses, we have decided on a more intensive approach to this market," said Maja Pak, the director of Slovenian Tourist Board (STB) at the presentation. The evening “Taste Slovenia” business event in New York City was an upgrade of the Slovenian digital campaign “Make New Memories”, and was one of the largest events this year where the STB promoted Slovenia through food and selected wines. The presentation was enriched by the culinary masterpieces of the queen of innovative cuisine Ana Roš.

Read the full article about the presentation of green, active and healthy Slovenia here.

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