Slovenia’s campaign in Croatia, Serbia and Hungary

Before the temperatures drop and snow covers our land, Slovenia is focusing on the promotion of the country as an attractive tourist destination in the Croatian, Serbian Hungarian markets. The campaign is promoting autumn and winter activities and is taking place on billboards and metros in Zagreb and its surroundings, Belgrade and Budapest.

The aim of the advertising campaigns is to present Slovenia as an attractive tourist destination in the autumn and winter months, based on the visits and demand in the different countries. In Hungary, the campaign is promoting the variety of possibilities of active retreats for families at ski resorts, while in Croatia and Serbia, the campaign is focusing on relaxation and programmes at the Slovenian natural spas and health resorts. Enjoy the white slopes of the Slovenian ski resorts, and at the end of the day, relax at the Slovenian natural spas and health resorts.

With this promotional campaign the Slovenian Tourist Board is aiming to ensure the ongoing presence of Slovenia’s attractions in these markets and to increase the visibility of Slovenia as a winter tourist destination in the Croatian and Serbian markets. In the Hungarian market, the advertisement on the metros began at the same time as a presentation of Slovenia in a 30-second video on the two most watched Hungarian TV channels, Duna TV and RTL Hungary.

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