New brand of Slovenian tourism – 2864

Published: 31.5.2011

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New brand of Slovenian tourism – 2864

The Slovenian tourist offer is richer for a new brand, 2864. This has become the umbrella brand of the ecological hotel resort EKO Bohinj Park Hotel, located at the very threshold of the Triglav National Park and which plans include beside a modern hotel, conference centre, spa and water park the expansion of its offer − with the construction of an EKO ski centre with the longest ski routes in Slovenia.

New brand of Slovenian tourism – 2864

The Slovenian tourist offer is richer for a new brand, 2864. This has become the umbrella brand of the ecological hotel resort EKO Bohinj Park Hotel, located at the very threshold of the Triglav National Park (in Bohinj) and which plans include beside a modern hotel, conference centre, spa and water park the expansion of its offer − with the construction of an EKO ski centre with the longest ski routes in Slovenia.

The name of the umbrella brand 2864 contains a strong symbolism of Triglav (2864 m), the highest mountain in Slovenia and in the Julian Alps. The company management decided to establish an umbrella brand due to the substantial expansion of tourist offer of this hotel − which is an award winning hotel in Slovenia and the first to receive the prestigious international Green Globe Certificate. The resort EKO Bohinj Park Hotel will be joined by the first EKO ski centre 2864 with the longest ski routes in Slovenia (the total length of 47 km). The peak will be reachable from the valley by the most up-to-date system of 10-seat gondolas. The ski area will have an altitude of 1050 m, which also represents an ideal platform for the installation of the summer bike park and mountainboard route.

Furthermore, the hotel restaurant bears the name 2864 (2864 Restaurant) and follows in its offer the trends of modern nutrition with the emphasis on healthy, light and locally-relevant food with a sustainable touch.

Here is how the creators of the brand have written the story about 2864: "How would one say it with one number that something is the first, the one, unique, protective and Slovenian? Since number one is too lonely and a hundred too worn out, and since a thousand is too round, the wind from the Bohinj mountains brought the number 2864 and its mystery into the valley. The first, the one, the unique, the divine, the protected, the most popular, the Slovenian mountain − a link between Heaven and Earth and the Underworld − Triglav. 2864 meters above the Adriatic Sea, the symbol of the Slovenian nation is rising, on 2864 is the peak, on 2864 is the throne of the fairy Goldenhorn Kingdom, on 2864 is the peak of the protected flora and fauna of the Triglav National Park, on 2864 is the pride of every mountain lover, on 2864 the heavy footsteps disappear and the steps of happiness remain, on 2864 history is being written, on 2864 m the earth and the sky shake hands. The ecological and sustainably-oriented hotel resort 2864 leaves the fading traces in nature and unforgettable footprints of happiness in our hearts."

The mystery of the story and the philosophy of the 2864 brand are presented in a unique film at http://www.2864.si/en/.

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