STB and cooperation with DJ UMEK on social networks

With the aim to increase and promote its presence in social networks, the Slovenian Tourist Board has collaborated with DJ UMEK during this year`s vote for TOP 100 DJs. Voting is done through the DJ Magazin publication at the link www.top100djs.net.

For a long time, Slovenia has been known for its great electronic parties, but as the local scene is of boutique dimensions, everyone who wishes to take the art of mixing and producing to a professional level, has to go out there and enter the worldwide scene. UMEK has done this step as early as in the middle of the 90s and so he became one of the most important techno players of the global techno scene, even before the end of the last millennium. Together with people, who shared the same views, he successfully captured the first era of researching and recreating the rules of the dance music in Recycled Loops, Consumer Recreation and Astrodisco platforms, which all put the sound of the Slovenian techno on the world map of electronic music.

Last year, DJ UMEK as the only Slovenian, was ranked 50th in the top 100 DJ list and 3rd among techno DJs. This year, his aim is even higher since he issued a number of high-profile records with major international records labels in the past year and again was named Beatport`s Artist of the year. He also recently launched radio show which is broadcasted by the biggest radio stations around the world, including the largest satellite radio station – SiriusXM. Because of this attention, UMEK’s show called Behind the Iron Curtain has become the most listened to Slovenian radio show in the world with access to several million listeners.

At this stage, the Slovenian Tourist Board is working with DJ UMEK via his Facebook page www.facebook.com/umek.si. DJ UMEK`s Facebook page is, according to the number of fans, the largest in Slovenia, and is also in first place according to the criteria of measuring the quality of a page by the FIR scale (Facebook Interaction Reach) which represents an insight to the quality of interactions on the Facebook page. DJ UMEK’s page has a wide international audience and is thus contributing to achieving the goal of the Slovenian Tourist Board in raising the visibility of Slovenia and promoting Slovenia as a tourist destination.

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