In August, foreign tourists’ overnights increased by 10%

Published: 6.10.2011

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In August, foreign tourists’ overnights increased by 10%

Compared to August 2010, in August 2011 9% more tourist arrivals and 7% more overnight stays were registered in tourist accommodations. In the same comparison, there were 11% more arrivals of domestic tourists, who created 3% more overnight stays, and 9% more arrivals of foreign tourists, who created 10% more overnight stays.

In August, foreign tourists’ overnights increased by 10%

Compared to August 2010, in August 2011 9% more tourist arrivals and 7% more overnight stays were registered in tourist accommodations. In the same comparison, there were 11% more arrivals of domestic tourists, who created 3% more overnight stays, and 9% more arrivals of foreign tourists, who created 10% more overnight stays.

In August 2011, overnight stays in mountain resorts are up by 13%, in health (spa) resorts, by 4% and in seaside resorts, by 3%

In August 2011, the number of tourist overnight stays was the highest in mountain resorts (29% of all tourist overnight stays or 13% more than in August 2010). Coming in second were seaside resorts, where 27% of all tourist overnight stays were recorded, or 3% more than in August 2010. In the same comparison, health (spa) resorts (26% of all tourist overnight stays) recorded a 4% increase in overnight stays, while Ljubljana (8% of all tourist overnight stays) recorded a 7% increase.

In the first eight months of 2011, the Natural Health Resorts Association of Slovenia recorded a 7% increase of guests and a 6% increase of overnight stays in hotels in comparison with 2010. They also recorded an increased awareness of people spending quality and healthy holidays. In the first eight months of 2010, the limit of 2 million generated overnight stays had already been met (2,025,700), which represents a 5.5% increase in comparison with the same period last year. In total, a 2% increase of overnight stays by domestic guests was recorded (1,162,500, which represents 57.4%), while foreign guests contributed a 5.5% increase, which is 863,250 overnight stays, or 42.6%. The ratio is in favour of domestic overnight stays, primarily on account of referrals to health resorts, whose stays usually last 14 days. The share of such overnight stays of domestic guests represents 12 – 14% in the structure of all overnight stays at the annual level.

The highest number of foreign overnight stays in August 2011 was created by tourists from Italy, Germany, Austria and the Netherlands

Overnight stays by foreign tourists represented 64% of all overnight stays in August 2011. The highest shares of those stays were contributed by tourists from Italy (21%), Germany (14%), Austria and the Netherlands (each 8%), the United Kingdom (5%) and France, the Russian Federation and Belgium (each 4%).

Compared to August 2010, in August 2011, more overnight stays were registered by tourists from Belgium (36%), the Russian Federation (27%), the Netherlands (16%), Germany (15%), Croatia (14%), Austria and France (each 13%), the United Kingdom (2%) and from some other countries. Fewer overnight stays compared to August 2010 were created by tourists from Italy (2% fewer), Serbia (5% fewer) and from some other countries.

Increased interest in Slovenia as a tourist destination can be noticed from Germany, a market that levelled off and declined for several years prior to 2010. In June 2011, Germans generated 40% more overnight stays than in June 2010, while in July 2011, 5% more in comparison with July 2010. The Slovenian Tourist Board office in Germany prepared a publication entitled "Slowenien überrascht 2011" before the main tourist season, which contained the offer of packages of Slovenian tourist providers for the German market; the publication was forwarded to interested individuals by direct mail, while advertising was also carried out at e-news stands and in daily newspapers.

The growth in the Austrian market is also encouraging. Namely, 40% more Austrian tourists visited Slovenia in June 2011, while generating 38% more overnight stays in comparison with the same period last year; in July, a 13% increase of overnight stays was recorded in comparison with July 2010. In the pre-season (April – June), the Slovenian Tourist Board in Austria carried out an extensive advertising campaign, the objective of which was to familiarise the widest Austrian public with Slovenia as a nearby tourist destination. The Austrian national television, ORF, even broadcasted a short video about Slovenia (Urlaub in Slowenien), while advertising was also carried out in printed media and on the Internet.

In August 2011, overnight stays in hotels increased by 3%

In August 2011, 49% of all overnight stays were registered in hotels, followed by camping sites (24% of all overnight stays), holiday dwellings and private accommodations – rented rooms and dwellings (each 6% of all overnight stays) and company vacation facilities and vacation facilities for youth (4% of all overnight stays).

Compared to August 2010, in August 2011, the number of overnight stays increased the most in youth hostels (by 27%); in holiday dwellings and mountain huts, it increased by 19%, in tourist farms with accommodations, by 16%, in camping sites, by 15%, in private accommodations – rented rooms and dwellings, by 11% and in hotels, by 3%.

In the first eight months of 2011, the number of tourist arrivals increased by 7% and the number of overnight stays, by 5% over the same period in 2010

In the first eight months of 2011, 7% more tourist arrivals were registered in tourist accommodations compared to the same period in the previous year. In the same comparison, the number of overnight stays increased by 5%. The number of arrivals of foreign tourists increased by 9% over the same period of the previous year and the number of their overnight stays increased by 10%.

Data for August 2011 is provisional. An overview of statistics by month (for previous years) can be viewed here. The final data for July of 2011 is available here.

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