The Slovenian stand at the WTM received an award

At the 32nd World Travel Market in London, the Slovenian tourism presentation stand received the award for the category `Best Stand for Interacting with Travel Agents` for the communication of the I FEEL SLOVENIA brand name and promotion of the Slovenian tourist offer − the selection committee explained that Slovenia stood out due to the manner of information communication.

Every year, the brightest, busiest and best stands at World Travel Market, the premier global event for the travel industry, are honoured and presented with one of the prestigious awards. On opening day, a panel of expert judges assessed every stand on the exhibition floor, and a winner was selected for each of the 2011 award categories. The 2011 awards, winners and criteria for each can be viewed here.

The judges of the WTM Best Stand Awards explained the awarding of first place to Slovenia in the category of `Best Stand for Interacting with Travel Agents` like so: “The Slovenian Tourist Board was singled out for the access to information made available to travel agents. Instead of weighing them down with brochures, agents could simply download everything they needed to know. A large screen on which agents could flick through digital brochures also proved not only to be eye-catching but also a good way of getting the information out.”

At the WTM, Slovenia presented itself to British and world journalists as well as to business partners from all over the world as a green and diverse country, providing numerous active vacation opportunities throughout the year. The creative message of the Slovenian brand name I FEEL SLOVENIA was: SLOVENIA. Green. Active. Healthy.

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