Slovenia as part of the European EDEN Network

Europe is the world`s favourite tourist hotspot, enjoying over 40% of the global market share. European Destinations of ExcelleNce (EDEN) is a flagship initiative from the European Commission, which works to maintain Europe`s position as the world leader in tourism and to uphold its reputation for social responsibility and sustainability. In total, 98 destinations of the EDEN awarded destinations in 26 participating countries were selected and awarded in the period 2007-2011. Among them are 4 Slovenian destinations.

In 2012, for the fifth year in a row, the Slovenian Tourist Board is participating in the European Destinations of ExcelleNce (EDEN) project. Today, Slovenia prides itself on four EDEN destinations. The Soča Valley, the Solčavsko Region, the Kolpa River and Idrija represent the core of good green practice and green offer at the level of destinations in Slovenia. These destinations are part of the European EDEN network.

These are destinations that will never directly compete with larger and more established tourist destinations in Slovenia (mostly represented by spas, the coastline, the capital Ljubljana or the Alpine tourist centres, such as Bled and Kranjska Gora).

Namely, these destinations have smaller accommodation capacities, mostly in smaller accommodation facilities (farms, family hotels and smaller hotels, as well as campsites); however, they represent an important segment of the offer that addresses today`s consumers, who prefer nature and social responsibility, authentic stories and usually like to be closer to nature, as some sort of an antidote against everyday stress.

For more information on EDEN destination across Europe visit the official web site.

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