The Pacific Asia Travel Association (PATA) welcomed Slovenia as a new member. This was an important step in the establishment of business relations and consolidation of tourist traffic that proves Slovenia is becoming increasingly attractive as a tourist and business destination.
The Pacific Asia Travel Association (PATA) welcomed Slovenia as a new member. This was an important step in the establishment of business relations and consolidation of tourist traffic that proves Slovenia is becoming increasingly attractive as a tourist and business destination. Come to Slovenia for vacation or a business trip.
In July, Slovenia joined the Pacific Asia Travel Association – PATA. The accession procedure began in March, when Slovenia received a personal invitation from PATA CEO Mario Hardy. This is what Mr. Hardy said about the new member state: "I would like to personally welcome the Republic of Slovenia to the PATA family. They understand the importance of the tremendous growth and influence of the Asia Pacific region, and, through PATA’s various activities, they will now have access to PATA’s extensive network of members, as well as our in-depth research and insights to help them responsibly develop tourism in their country."
In addition to the increasing recognition of Slovenia as a tourist and business destination, this is an opportunity to establish new tourism connections and business relations and to expand tourist traffic to the Asia-Pacific region. Karmen Novarič, former Head of Tourism Department at the SPIRIT Public Agency, commented on Slovenia`s accession to PATA: "Slovenia is enhancing its involvement in international organisations specialized in the field of tourism, and thus reinforcing and building its reputation and the position of Slovenian tourism in professional institutions and associations. The Asia-Pacific region is already an exceptionally important market for the Slovenian tourism industry, accounting for over 10 per cent of all foreign guest arrivals in 2014. I am sincerely pleased that Mr Mario Hardy, the Chief Executive Officer of the Pacific Asia Travel Association (PATA), will be our guest on the tourism panel during the Bled Strategic Forum, since we wish Slovenia to be the place where a closer relationship between Asia and Europe is built."
Membership in the Pacific Asia Travel Association (PATA) currently includes 90 national or destination-based organizations, 30 international air carriers, airports and shipping companies, numerous tourist businesses from the Asia-Pacific region and a number of educational institutions.
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