Green, healthy and active Slovenia welcomes Belgrade

Published: 19.2.2016

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Green, healthy and active Slovenia welcomes Belgrade

Slovenia, under the auspices of the Slovenian Tourist Board (STO) and together with 17 tourist destinations and businesses, is presenting itself as a partner country in the central tourist fair IFT in Belgrade.

Green, healthy and active Slovenia welcomes Belgrade

Slovenia, under the auspices of the Slovenian Tourist Board (STO) and together with 17 tourist destinations and businesses, is presenting itself as a partner country in the central tourist fair IFT in Belgrade, which is considered the largest travel and tourism fair in south-east Europe. This year`s presentation at the fair promotes the Slovenian natural spas, the coast, and Ljubljana as the holder of the prestigious title of European Green Capital 2016. However, the main focus is on active holidays, featuring Kranjska Gora, one of the most popular Slovenian winter and summer destinations for the Serbian market.

The IFT Belgrade has been running for more than 30 years, but this year the exhibition presents more than 290 tourist destinations and companies from 53 countries. The official opening of the 38th Fair was welcomed by several prominent Slovenian authorities, including the Slovenian Minister of Economic Development and Technology, Mr Zdravko Počivalšek, the Acting Director of the Slovenian Tourist Board, Ms Maja Pak, the Acting Director of the Directorate for Tourism and Internationalisation, Ms Eva Štravs Podlogar, and the Slovenian Ambassador in Belgrade, Mr Vladimir E. Gašparič.

The opening ceremony was introduced by the Serbian Prime Minister Mr Aleksandar Vučić, who expressed satisfaction with the Slovenian partnership at the fair this year. In his speech, he emphasized the good cooperation and friendship between the two countries and presented Slovenia as an example of good practice in the field of tourism.

The Acting Director of the Slovenian Tourist Board, Ms Maja Pak, said: "Slovenia is recording a continuous increase in Serbian tourists and their overnight stays, so we decided that the visibility of Slovenia as an attractive green, active and healthy destination in this important outbound market this year can be supported by establishing a partnership at the core of the IFT Belgrade Tourism Fair."

At the Slovenian stand visitors will be entertained by the 200m2 active park with a climbing wall, a "slack line", a polygon for cyclists and even an igloo. In 2015 Slovenia was visited by more than 86,000 Serbian tourists, who created nearly 220,000 overnight stays. The thermal centres, the mountain resorts, and Ljubljana are Serbians’ favourite tourist destinations in Slovenia.

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