Digital campaign of Slovenia invites to make new memories
Digital campaign of Slovenia invites to make new memories
The Slovenian Tourism Board has launched a digital campaign promoting Slovenia in European countries as well as in the USA and Canada.
The Slovenian Tourism Board has launched a digital campaign promoting Slovenia in European countries as well as in the USA and Canada. The campaign will be featured on various platforms, from news portals like the German Spiegel and Italian Corriere, to specialised sites such as Tripadvisor and social networks, including Facebook and Twitter.
This global campaign addresses the key markets for Slovenian tourism (Italy, Germany, Austria, the Czech Republic, Scandinavia, France, Switzerland, the UK, Hungary, Benelux, Croatia, Serbia, Russia, the US and Canada) and will run until the middle of November 2016. It boosts Slovenia as a recognisable green, active and healthy destination through innovative advertisements with two main slogans “Slovenia. This summer will be something to talk about." and "Slovenia. Make new memories".
With features on the top tourism destinations in Slovenia, such as Ljubljana, the European Green Capital 2016, Postojna Cave, Piran, Bled and Lipica, the campaign aims to get 150 million online hits and reach at least 50 million Facebook users and a million users on Instagram.
Contacts
Global public relations and Marketing
e-mail address: press(at)slovenia.info
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