Feel Slovenia features on TV channel Russia 1

Green, active and healthy Slovenia has begun its promotion on the Russian market – television advertising on one of the leading Russian national TV stations, RUSSIA 1. By focused marketing, the Slovenian Tourist Board wants to strengthen the position of Slovenia as a tourist destination and become a recognised and highly positioned destination for the target segments. The main themes of the TV campaign are healthy waters and Slovenian natural spas and health resorts.

Through its activities on the Russian market, the Slovenian Tourist Board (STB) is following its goal of positioning Slovenia as a recognisable, attractive and competitive destination for health and wellbeing. Russian tourists appreciate and search for destinations that are unique and offer a wide range of tourist products: from wellness and retreats at natural spas to exquisite cuisine and selected shopping opportunities.

TV advertising on RUSSIA 1 is focused on the theme of Healthy Waters, a 2-year theme of the STB, and the range of Slovenian natural spas, since the highest number of Russian overnight stays in Slovenia is generated by Slovenian health and spa resorts. The Russian market is one of the key markets for Slovenian tourism and Russian tourists generated 3.4% of all overnight stays in Slovenia in 2015, mostly in health resorts and spas. The campaign takes place in May and June and will include a total of around 465 posts, of which 20% are in the primetime slot.

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