Great success for the campaign “Make New Memories in Sloveni

Published: 27.5.2016

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Great success for the campaign “Make New Memories in Sloveni

The global digital campaign I Feel Slovenia - Make New Memories was prepared by the Slovenian Tourist Board (STB) in close cooperation with the Slovenian tourism industry.

Great success for the campaign “Make New Memories in Sloveni

The global digital campaign I Feel Slovenia - Make New Memories was prepared by the Slovenian Tourist Board (STB) in close cooperation with the Slovenian tourism industry. Through various channels abroad the campaign raises the visibility and reputation of Slovenia as a green, active and healthy tourist destination and promotes attractive tourist products. Since its launch on 13 key markets, it has already reached more than 7.3 million people worldwide.

I Feel Slovenia – Make New Memories was designed through the stories of Slovenia as a land of exciting adventures at various destinations, which promotes Slovenian tourism icons such as Ljubljana, the European Green Capital 2016, Postojna Cave, Piran, Bled and Lipica. It will run on different channels until the middle of November – the key national portals, the Google Display Network (GDN), Facebook, Russian VKontakte and Yandex, YouTube, Instagram and Twitter.

In the first month, the ads reached more than 7.3 million people and nearly 30 million displays:

* 25,000 people from targeted markets “liked” the Facebook profile Feel Slovenia;

* There were more than 50,000 clicks on the selected keywords through the search engines Google and Yandex;

* The advertisements were clicked 138,000 times through the Google Display Network;

* The television ad “Water”, which aired on Russia 1’s YouTube channel, was viewed by more than 460,000 people in just one week;

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Contacts

Global public relations and Marketing
e-mail address: press(at)slovenia.info

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