Jacob Riglin, the photographer and director of photo and video content for Beautiful Destinations, one of the biggest social media community in the world is a firm believer in the maxim that a good photo is worth a thousand words. Recently he spent 48 hours in Slovenia.
“You’re never too old to travel and never too young to make plans to do so,” explains Jacob Riglin. The photographer and director of photo and video content for Beautiful Destinations, one of the biggest social media community in the world, spends 80% of his time searching for perfect shots at the most exciting locations our planet has to offer. His photos inspire millions of people all over the world to leave the comfort of their homes and start not only exploring new cultures but also meeting new people beyond their borders. He is a firm believer in the maxim that a good photo is worth a thousand words. He recently spent 48 hours in Slovenia.
In the context of its strategy to raise awareness of Slovenia’s reputation as a green, active, healthy and boutique tourist destination, the Slovenian Tourist Board (STO) used content digital marketing and promotions to connect with the Beautiful Destinations community through social media. Beautiful Destinations is a New York-based multiple-award-winning agency which specialises in promoting tourist and lifestyle destinations and products on Instagram, Facebook and Snapchat. With almost 11 million followers and nigh on 600 million likes on social media, its influence is enormous. Most of its followers are aged 16-50 and they hail from over 180 countries around the word.
The Beautiful Destinations agency’s clients include most luxury hotels, such as the Burj Al Arab in Dubai and the Bellagio in Las Vegas, the Starwood and Marriott hotel chains, the popular Travel + Leisure magazine, the Philippine National Tourist Board, Nike and Airbnb.
“Our mission is to inspire new as well as regular travellers to explore the world. We provide them with beautiful images and stories, created from our own adventures, and encourage them to experience and see even more than we do. To me, it seems that Instagram is the right platform for that,” said Jacob Riglin, who is considered one of the best travel photography and video creators on Instagram. He spent 48 hours in Slovenia together with James Relf Dyer, who specialises in taking iPhone photos. “Although I had been preparing for my visit to Slovenia for some time, I still had no idea what to expect. I must say, I was pleasantly surprised. It’s a sunny and settled country with diverse landscapes and stunning architecture. However, it’s cities, streets, liveliness, colours and light that particularly inspire me. I love sunrises and sunsets. I experienced all of that in Slovenia.”
For 48 hours both of the Beautiful Destinations agency photographers searched for inspiring images in Ljubljana, Bled, the Vintgar Gorge, Piran and the Sečovlje Saltpans. Images encapsulating the vibe of the capital city, the healing power of water, relaxing verdant landscapes and maritime areas were instantly uploaded to Snapchat. There were over 715,000 views in just two days. The amazing shots taken from different locations in Slovenia will be revealed on 10 October on Instagram www.instagram.com/beautifuldestinations/; www.instagram.com/feelslovenia/) and Facebook (www.facebook.com/BeautifulDestinations; www.facebook.com/slovenia.info).
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The General Terms and Conditions determine the conditions and manner of using the Slovenian Tourist Board’s Media Library services. In the Media Library, users have at their disposal high-resolution photos and audio-visual recordings of the products and services offered by Slovenian tourism, which are to be used solely for non-commercial purposes as defined below.
General rules of application
Registration is required to use the Media Library’s services. Registration is available to any legal entity in the Republic of Slovenia and abroad, regardless of their legal form, whose activities involve marketing, promoting and presenting Slovenia as a tourist destination.
Photos and audio-visual recordings (hereafter: materials) may be used free of charge for all non-commercial publications that constitute promotion of Slovenia as a tourist destination, abroad or in the Republic of Slovenia, in accordance with these General Terms and Conditions.
The right to use the materials is not limited in terms of time or place (the use is permitted in Slovenia and other countries) unless a restriction relating to location and duration of use is specifically provided for an individual item of material.
The Slovenian Tourist Board reserves the right to revoke a user’s right to use certain materials at any time.
The rights acquired based on these General Terms and Conditions may not be transferred to third parties.
Citing the source and authorship
Photos and audio-visual recordings may only be used with consistent citation of author/co-authors and source: www.slovenia.info.
Rights of use
A registered user of the Media Library shall obtain the following non-exclusive economic rights to use the downloaded photos and audio-visual recordings:
the right of reproduction and distribution,
the right of making available to the public,
the right of public presentation,
the right of including photos in other copyright work.
The above rights refer to all forms of non-commercial and free-of-charge online posts, print media, audio-visual media services and other communication channels, regardless of the type of media (print, digital), which includes:
Digital catalogues, e-magazines, newsletters (solely for the purposes of free distribution);
Publication in print and other media that report on the Slovenian tourism products and services or promote Slovenia as a tourist destination;
Use on social media as part of organic posts (reporting on an event, press releases (solely unpaid posts);
Printed promotional materials, prospectuses, leaflets, brochures (solely for the purposes of free distribution);
Promotional events in the Republic of Slovenia and abroad (e.g., tourism fairs, exchanges, workshops, presentations, etc.) that are exclusively or predominantly intended to promote Slovenia as a tourist destination.
The above forms of use include solely a free-of-charge form of using materials for the purposes of promoting tourism activities and services in the Republic of Slovenia or presenting Slovenia as a tourist destination.
Prohibited forms of using materials/commercial use of materials
Using materials for commercial purposes, such as reproduction on postcards, T-shirts, books, magnets, embedding audio-visual inserts in one’s own promotional materials, all forms of external advertising (stationary billboards, digital advertising, etc.), use in advertisements unrelated to the promotion of Slovenia as a tourist destination, use on websites that are not intended to present Slovenian tourism products and services and similar activities, is not included in these General Terms and Conditions and is prohibited.
It is strictly prohibited to use materials on media and distribution channels that are marketed or sold to users (books, school textbooks, other commercial publishing, calendars, postcards, fast-moving consumer goods (clothes and other products), advertising of non-tourism products and services, reproduction of materials on vehicles, etc.).
Using audio-visual materials is allowed only in the unchanged form available in the Media Library. Transformations, adaptations, clips, embeddings, and instances of using individual shots in one’s own audio-visual works, even if intended for promotional purposes, is prohibited.
Breaches of General Terms and Conditions
Any breach of economic and/or moral rights of the authors of photographs or audio-visual recordings may constitute a criminal offence and may result in substantive and damage liability of the user.
The entity breaching copyright pertaining to the material shall reimburse the Slovenian Tourist Board for all the damage incurred to it due to the breach of rights.
The Slovenian Tourist Board shall not be liable for any use of photos and video recordings that is contrary to these rules. The user of the material shall be entirely responsible for the content and manner of use.
General provisions
These Media Library General Terms and Conditions shall apply for all instances of using the material unless the Slovenian Tourist Board and user agree on special terms of using the material in advance and in writing for a specific instance of using the material.
These General Terms and Conditions shall be subject to occasional amendments. Upon the user’s publication of the material, the version of the General Terms and Conditions that is current at that particular time shall apply for the use of materials. If the user disagrees with the amendments made to these General Terms and Conditions, they shall immediately cease using the material and remove it from all media and other communication channels.
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