Slovenia is a beautiful destination

“You’re never too old to travel and never too young to make plans to do so,” explains Jacob Riglin. The photographer and director of photo and video content for Beautiful Destinations, one of the biggest social media community in the world, spends 80% of his time searching for perfect shots at the most exciting locations our planet has to offer. His photos inspire millions of people all over the world to leave the comfort of their homes and start not only exploring new cultures but also meeting new people beyond their borders. He is a firm believer in the maxim that a good photo is worth a thousand words. He recently spent 48 hours in Slovenia.

In the context of its strategy to raise awareness of Slovenia’s reputation as a green, active, healthy and boutique tourist destination, the Slovenian Tourist Board (STO) used content digital marketing and promotions to connect with the Beautiful Destinations community through social media. Beautiful Destinations is a New York-based multiple-award-winning agency which specialises in promoting tourist and lifestyle destinations and products on Instagram, Facebook and Snapchat. With almost 11 million followers and nigh on 600 million likes on social media, its influence is enormous. Most of its followers are aged 16-50 and they hail from over 180 countries around the word.

The Beautiful Destinations agency’s clients include most luxury hotels, such as the Burj Al Arab in Dubai and the Bellagio in Las Vegas, the Starwood and Marriott hotel chains, the popular Travel + Leisure magazine, the Philippine National Tourist Board, Nike and Airbnb.

“Our mission is to inspire new as well as regular travellers to explore the world. We provide them with beautiful images and stories, created from our own adventures, and encourage them to experience and see even more than we do. To me, it seems that Instagram is the right platform for that,” said Jacob Riglin, who is considered one of the best travel photography and video creators on Instagram. He spent 48 hours in Slovenia together with James Relf Dyer, who specialises in taking iPhone photos. “Although I had been preparing for my visit to Slovenia for some time, I still had no idea what to expect. I must say, I was pleasantly surprised. It’s a sunny and settled country with diverse landscapes and stunning architecture. However, it’s cities, streets, liveliness, colours and light that particularly inspire me. I love sunrises and sunsets. I experienced all of that in Slovenia.”

For 48 hours both of the Beautiful Destinations agency photographers searched for inspiring images in Ljubljana, Bled, the Vintgar Gorge, Piran and the Sečovlje Saltpans. Images encapsulating the vibe of the capital city, the healing power of water, relaxing verdant landscapes and maritime areas were instantly uploaded to Snapchat. There were over 715,000 views in just two days. The amazing shots taken from different locations in Slovenia will be revealed on 10 October on Instagram www.instagram.com/beautifuldestinations/; www.instagram.com/feelslovenia/) and Facebook (www.facebook.com/BeautifulDestinations; www.facebook.com/slovenia.info).

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