Helen Marano (WTTC) at Bled Strategic Forum 2016

Published: 5.9.2016

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Helen Marano (WTTC) at Bled Strategic Forum 2016

The Bled Strategic Forum starts today! Helen Marano, the senior Vice-President of Government and Industry Affairs at the World Travel and Tourism Council will be one of the keynote speakers in the Tourism Panel.

Helen Marano (WTTC) at Bled Strategic Forum 2016

The Bled Strategic Forum starts today! Under the title `Safeguarding the Future’, the leading high-level conference in the region brings together decision-makers from different fields to encourage open debate on contemporary political, security and development challenges, and to search for new ideas and solutions. Helen Marano, the senior Vice-President of Government and Industry Affairs at the World Travel and Tourism Council will be one of the keynote speakers in the Tourism Panel.

The third tourism panel, entitled “Security and Sustainability in Tourism”, will take place tomorrow, 6th September in Bled as part of the internationally renowned Bled Strategic Forum. Besides Taleb Rifai, the Secretary-General of the World Tourism Organisation, Helen Marano, Senior Vice-President of Government and Industry Affairs at the World Travel and Tourism Council (WTTC) will be one of the keynote speakers. She will give a lecture about Perspectives on the Importance of Safety and Sustainability in Tourism.

The program of the tourism panel: Security and Sustainability in Tourism is published, along with the speakers and participants in the round table, here.

Tourism depends greatly on global security and tourists need the assurance of security at every step they take. Today, the concept of sustainability is more topical than ever before: balanced environmental, social, economic and climatic aspects of life are, in addition to political stability, essential for the provision of security and the successful development of tourism. Slovenia is considered a safe country and a green tourist destination from both the viewpoint of global indices and the perception of citizens, including actual and potential tourists. Sustainability is a gratifying topic of communication; however, communication regarding the security of a state poses a challenge.

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