Following the remarkable response to the “This or That” video, which has already generated more than four million views on social media, Luka Dončić reveals his favourite places in Slovenia in a new video.
Global basketball star and ambassador of Slovenian tourism Luka Dončić shares which parts of Slovenia are especially close to his heart and where he always enjoys returning. His personal perspective offers a new invitation to discover Slovenia – a country of diverse landscapes, authentic experiences and places that stay with you long after your visit.
Slovenian Tourist Board Steps Up Promotion as the Los Angeles Lakers Arrive
The Slovenian Tourist Board (STB) sees the announced arrival of the Los Angeles Lakers as an important opportunity to further increase Slovenia’s international visibility. With heightened media attention surrounding the visit, the STB is stepping up its communication and promotional activities, presenting Slovenia as Luka Dončić’s homeland and an attractive travel destination.
Following the release of the “This or That” video, the STB has expanded the campaign with additional video content, digital advertising and dedicated content on Slovenia.info and across social media. During the team’s visit, the STB will also highlight relevant posts by Luka Dončić, the Los Angeles Lakers, players and media outlets, further increasing Slovenia’s organic reach.
The activities also include outreach to domestic and international media through newsletters aimed at Slovenian and international audiences. In partnership with the STB’s PR agency in the US, a dedicated press release has also been prepared for the US media. The aim is to connect the heightened interest in Luka Dončić and his relationship with his homeland as effectively as possible with interest in Slovenia as a travel destination.
Luka Dončić has been an ambassador of Slovenian tourism since 2020. Through his cooperation with the Slovenian Tourist Board, he presents Slovenia to millions of fans around the world and strengthens its visibility as a green, active and attractive destination.
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Alma is a ChatGPT-based virtual travel guide designed to help you find information and inspiration for your next visit to Slovenia. She is full of ideas for great experiences, knows Slovenian destinations and the variety of activities you are particularly interested in, so she can offer you personalised content and inspiring stories available on the official slovenia.info tourism portal.
Our virtual advisor was inspired by the intrepid world traveller Alma M. Karlin; therefore, we named her ALMA.
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