Štajerska Reports Above-Average Tourism Growth in the First Half of 2026
Štajerska is enjoying a strong tourism year. Visitor arrivals and overnight stays both grew above the Slovenian average in the first half of 2026, while the region’s recent inclusion among European Best Destinations 2026 is adding further momentum to its international profile.
Between January and June 2026, Štajerska recorded 191,034 tourist arrivals and 428,647 overnight stays in the first half of 2026, representing year-on-year growth of 6.6% in arrivals and 7.5% in overnight stays, both exceeding the national average growth rate.
Tourism in the region continues to be driven primarily by international visitors, who accounted for 77.2% of all arrivals and 77.3% of all overnight stays. In the first half of the year, foreign guests generated 147,529 arrivals and 331,373 overnight stays, while domestic visitors accounted for 43,505 arrivals and 97,274 overnight stays.
Although domestic guests made up just over one-fifth of all visitors, Štajerska remains distinctly international in character. In terms of overnight stays, Slovenian guests ranked first, followed by visitors from Croatia, Germany, Austria and Hungary.
The strong results coincide with growing international recognition for Štajerska. In 2026, the region was named among European Best Destinations, highlighting its appeal as a destination that combines historic towns, vineyard-covered hills, thermal experiences, gastronomy and outdoor activities. The recognition adds to the international profile of a region that includes Maribor, Ptuj, Jeruzalem Slovenija, Haloze, Slovenske gorice, Ravno polje and Pohorje.
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