New Installations at Ljubljana Airport Welcome Visitors to Experience Slovenia
Published:
17.7.2026
New Installations at Ljubljana Airport Welcome Visitors to Experience Slovenia
Two new living moss installations now greet visitors at Ljubljana Airport, offering their first encounter with the national and tourism brand I feel Slovenia. More than eye-catching displays, they tell the story of Slovenia as a green, sustainable and boutique destination that is best experienced through all the senses.
For many travellers, Ljubljana Airport is their first introduction to Slovenia. From today onwards, visitors are welcomed by two new I feel Slovenia installations that create an immediate impression of the country's identity. Developed through a partnership between the Slovenian Tourist Board and Fraport Slovenia, the installations serve as more than attractive photo backdrops – they invite visitors to step into the story of Slovenia from the very moment they arrive.
Crafted from living moss, the installations embody the essence of the I feel Slovenia brand. Their vibrant green colour, natural materials and organic design reflect Slovenia as a country of unspoilt nature, sustainable development and high-quality experiences. Their message is simple: Slovenia is not merely a destination to visit, but a place to experience with all the senses.
Slovenia has built its tourism offering on quality, authenticity and a personal approach. As a boutique destination, it prioritises genuine experiences, respect for nature and a balanced relationship between visitors and local communities. The new installations symbolise these values, welcoming travellers from the very first moment they set foot in the country.
Located next to the installations is the Tourist Information Centre, where visitors can obtain information about Slovenia's tourism offer, major attractions, hidden gems and experiences across the country, as well as practical assistance in planning their journey.
More than simply welcoming passengers to the airport, the new installations mark the beginning of experiencing Slovenia – a country that visitors do not simply see, but truly feel. This reflects the core message of the national brand I feel Slovenia, which invites travellers to discover the country through its nature, culture, people and authentic experiences.
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