Ministry Presents Ten Flagship Tourism Experiences Across Slovenia
Published:
3.7.2026
Ministry Presents Ten Flagship Tourism Experiences Across Slovenia
The Ministry of the Economy, Tourism and Sport has unveiled ten standout tourism experiences developed through its €14.6 million public tourism infrastructure investment programme, showcasing Slovenia's continued commitment to authentic, sustainable and high-value tourism.
The Ministry of the Economy, Tourism and Sport has unveiled ten standout tourism experiences that showcase Slovenia's continued investment in authentic, sustainable and high-value visitor experiences. From rowing alongside Olympic athletes to exploring medieval castles, dining above the landscape and discovering centuries-old traditions, the selected experiences highlight the diversity of Slovenia's tourism offer and encourage visitors to explore destinations across the country.
The ten standout experiences
Rowing with Olympic rowers on Lake Bled (Bled)
Step into a professional racing shell and row across the iconic Lake Bled alongside Olympic athletes and experienced rowing coaches. Beginning at the Olympic Rowing Centre, participants learn the fundamentals of rowing before taking to one of the world's most picturesque rowing courses, passing Bled Island and the medieval Bled Castle. The experience, which has also been awarded the Slovenia Unique Experiences label, concludes with a friendly regatta, medal ceremony and lakeside reception.
Guests can savour a multi-course gourmet menu while suspended high above the landscape on a panoramic platform overlooking the rolling vineyards and hills of eastern Slovenia. Combining fine dining with spectacular views, the experience transforms every course into an unforgettable occasion, showcasing local flavours in an extraordinary setting above the confluence of the Sava and Krka rivers.
A network of three signposted walking trails, covering a total of two kilometres, leads visitors on foot to Celje Castle. Suitable for families and walkers of all ages, the circular route takes around one hour to complete. A particular highlight is the Geological Trail, which takes visitors on a journey through millions of years of Earth's history with interpretive installations carved into stone and wood.
Set deep inside the four-million-year-old Divača Cave, this exciting underground adventure combines the excitement of an escape room with the natural beauty of a karst cave. Inspired by the cave's geological wonders and the writings of Sigmund Freud, participants solve puzzles while exploring one of Slovenia's remarkable subterranean landscapes.
Per Aspera ad Astra – Through Thorns to the Stars (Hajdina)
Inspired by the ancient Roman heritage of the Mithraeum of Hajdina, this group experience combines multimedia storytelling, guided tours, historical costumes, music and interactive performances. Visitors step into the world of the Roman Empire while strengthening teamwork through shared challenges, with the experience complemented by local gastronomy, wine tastings and optional outdoor adventures.
Photo Fishing in the Upper Idrijca Landscape Park (Idrija)
This full-day photography experience invites nature lovers to capture the beauty of the Upper Idrijca Landscape Park under the guidance of acclaimed photographer Iztok Bolčina. Combining photography with fly fishing, participants learn how to photograph rivers, wildlife and anglers in action while exploring one of Slovenia's most pristine natural environments.
This guided experience takes visitors through the vineyard on the southern slopes of Ljubljana Castle, revealing the history of winemaking in the Slovenian capital. Along the way, guests encounter a descendant of the world's oldest grapevine, originally from Maribor, before concluding the tour with a tasting of local wines in the castle's wine cellar.
Inspired by the centuries-old Kurent tradition, inscribed on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity, this experience invites visitors to discover the mystical world of Slovenia's most iconic carnival figure. The journey includes visits to the Kurent House, artisan workshops, opportunities to try on elements of the traditional sheepskin costume, encounters with local tradition bearers and authentic regional cuisine.
Designed for families, this interactive trail invites children and parents to explore the historic iron-forging village of Kropa through maps, puzzles and creative challenges. Along the route, visitors discover the village's blacksmithing heritage, traditional architecture and local customs before receiving a model of a historic blacksmith's workshop at the Iron Forging Museum.
This sweet-themed walking experience takes visitors through the historic streets of Tržič, combining the town's rich shoemaking and leatherworking heritage with its culinary traditions. Along the way, participants sample authentic local desserts, including the famous Tržič flancati and other sweet treats inspired by traditional family recipes and reimagined with a contemporary twist.
The selection marks the conclusion of the Ministry's investment programme for public tourism infrastructure, which supported the development of innovative tourism products designed to enrich Slovenia's visitor offer while strengthening sustainable tourism. Through the programme, 57 municipalities received a total of €14.6 million in co-financing, with the vast majority of projects already completed.
The full list of supported projects is available on the website of the Ministry (in Slovenian).
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