STB Hosts International Content Creators at Joker Out’s Concert
Published:
18.6.2026
STB Hosts International Content Creators at Joker Out’s Concert
The Slovenian Tourist Board (STB) is welcoming a group of international influencers and content creators to Slovenia for a special fam trip that brings together the country's vibrant tourism offer and the energy of contemporary Slovenian music. The initiative is taking place in partnership with Joker Out, ambassadors of Slovenian tourism, whose music, distinctive style, and loyal international fan community help introduce Slovenia to younger audiences around the world.
Six selected content creators from Finland, Poland and Serbia – two from each market – are exploring Slovenia through a mix of cultural, urban, and lifestyle experiences in Ljubljana, Ptuj, and Maribor. The highlight of the visit will be Joker Out’s Carnival, the band's special concert celebrating 10 years of music, creativity, and unforgettable moments with fans.
Follow along as the creators discover Slovenia and share their experiences:
The creators were selected based on the relevance of their audiences, the quality of their content, follower engagement, international reach, and alignment with the values of the I FEEL SLOVENIA brand.
The initiative aims to showcase Slovenia as a creative, authentic, and culturally vibrant destination that resonates with younger travellers and music lovers. By combining local experiences, cultural discoveries, urban creativity, and the Joker Out’s anniversary concert, the trip offers a fresh and inspiring perspective on Slovenia.
Working with content creators remains an important part of the destination marketing. STB focuses on authentic storytelling and meaningful experiences that inspire travellers while creating engaging content with long-term value. Beyond generating visibility, such initiatives help position Slovenia as a destination rich in culture, creativity, and unique experiences.
The partnership with Joker Out adds another dimension to this story by connecting tourism with music and popular culture – two powerful ways of reaching international audiences. With growing recognition across Europe, a devoted fan base, and a strong connection to their home country, Joker Out are helping showcase a modern and dynamic image of Slovenia to the world.
More than 1,500 international visitors from over 50 countries are expected to attend the Carnival concert.
Through social media posts, videos, stories, and other digital content, the participating creators will share their personal experiences of Slovenia with their audiences. Their content will highlight the country's cultural atmosphere, local character, music scene, and memorable experiences. Attending Joker Out’s anniversary concert will also offer a unique glimpse into one of Slovenia’s most successful contemporary music stories and the international community the band has built over the past decade.
The content created during the visit will further boost Slovenia’s visibility as a tourist destination across selected international markets and strengthen the I FEEL SLOVENIA brand among audiences inspired by music, culture, creativity, and unique experiences.
Through this initiative, STB continues to explore innovative approaches to the digital promotion of Slovenian tourism, bringing together destination marketing, influencer storytelling, cultural content, and contemporary communication formats.
To celebrate Joker Out’s 10th anniversary, STB and the band have also prepared the second edition of the special I Feel Slovenia × Joker Out pocket Slovenian-English dictionary. In addition to translated song lyrics, the phrasebook features places and experiences that the band members believe every visitor should discover in Slovenia, their favourite books and songs, as well as recipes for traditional Slovenian dishes that remind them of childhood.
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Alma is a ChatGPT-based virtual travel guide designed to help you find information and inspiration for your next visit to Slovenia. She is full of ideas for great experiences, knows Slovenian destinations and the variety of activities you are particularly interested in, so she can offer you personalised content and inspiring stories available on the official slovenia.info tourism portal.
Our virtual advisor was inspired by the intrepid world traveller Alma M. Karlin; therefore, we named her ALMA.
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