STB's Green Scheme of Slovenian Tourism Named Finalist for Virtuoso Sustainability Excellence Award
The Slovenian Tourist Board has been named a finalist for the Virtuoso Global Stewardship Award: Destination with its Green Scheme of Slovenian Tourism, a recognition that honours outstanding achievements by destinations in responsible and sustainable tourism. The Virtuoso Global Stewardship Awards highlight partners and members of the global Virtuoso network that create a significant positive impact through their commitment to responsible and sustainable tourism.
The Green Scheme of Slovenian Tourism (GSST) will be presented this August in Las Vegas at the Under One Sky Lunch, held as part of 2026 Virtuoso Travel Week. The event brings together travel advisors and suppliers from the Virtuoso network who are active in sustainable and responsible tourism. The recipients of the Virtuoso Global Stewardship Awards will also be announced during the event.
The Green Scheme of Slovenian Tourism is one of the most structured and internationally aligned sustainability programmes in tourism. Built on cooperation among national institutions, destinations, local communities, tourism businesses, and other stakeholders, it enables destinations and tourism providers to systematically transition towards sustainable operations.
The nomination confirms Slovenia’s long-term commitment to tourism development based on responsible destination management, the protection of natural and cultural heritage, the involvement of local communities, and the creation of balanced benefits for residents, visitors, and the tourism industry alike.
One tangible example of the scheme’s impact can be found in Ljubljana, where projects focused on the revitalisation of former industrial and underutilised areas help disperse visitor flows beyond the historic city centre, strengthen the city’s cultural offer, and enhance quality of life for residents. Examples such as the Centre Rog, Cukrarna, the Old Power Station, the former Tobacco Factory district, and the Baza Youth Centre demonstrate how the thoughtful reuse of heritage can connect local communities, creativity, culture, and sustainable destination management.
Earlier this year, Slovenia was also included on the Virtuoso Impact List 2026, a selection of travel experiences and destinations helping to shape a more responsible future for global tourism.
This latest nomination for the Virtuoso Global Stewardship Award further reinforces Slovenia’s reputation as a destination that views sustainability not as a standalone project, but as a long-term, systemic model for tourism development and management.
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