Tour of Slovenia Host Destinations Featured on Eurosport for the 9th Consecutive Year
The Slovenian Tourist Board (STB) has unveiled a new series of promotional videos featuring the ten destinations that will host stage starts and finishes of the Tour of Slovenia. Taking place from 17 to 21 June, the race will traverse an 800-kilometre route linking all corners of Slovenia.
For the 9th consecutive year, the STB is partnering with Eurosport to showcase Slovenia and the race’s host destinations to international audiences. The partnership includes live race coverage, television and digital advertising, and dedicated destination videos, which will be broadcast on Eurosport 1 and Eurosport 2 throughout the event.
Partnership with Eurosport Strengthens Slovenia’s Global Visibility
Through its partnership with the global sports network Eurosport, the STB is securing exposure through 230 television advertisements, complemented by digital promotion. These activities are further amplified by a dedicated social media campaign before and during the Tour of Slovenia. To date, the race has reached more than 71.4 million viewers worldwide. The destination videos will also be broadcast on TV Slovenia.
The long-standing partnership with Eurosport provides additional exposure during the live broadcasts, with commentators highlighting Slovenia’s hospitality, breathtaking scenery, diverse landscapes, and unforgettable travel experiences.
Active and Green Experiences Along the Tour of Slovenia Route
All 10 host destinations offer a rich blend of outstanding natural attractions, outdoor adventures, cultural heritage, arts, and gastronomy. The new videos place particular emphasis on the unique experiences that define Slovenia as a green, active, and sustainable destination – qualities that continue to resonate strongly with travellers.
Tour of Slovenia – The Country’s Premier Cycling Event
The Tour of Slovenia is the nation’s flagship cycling race, attracting a strong international field of professional riders. Save the date for this year’s edition and relive some of the highlights from previous races.
Watch the videos of the ten host destinations during this year’s Tour of Slovenia:
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Alma is a ChatGPT-based virtual travel guide designed to help you find information and inspiration for your next visit to Slovenia. She is full of ideas for great experiences, knows Slovenian destinations and the variety of activities you are particularly interested in, so she can offer you personalised content and inspiring stories available on the official slovenia.info tourism portal.
Our virtual advisor was inspired by the intrepid world traveller Alma M. Karlin; therefore, we named her ALMA.
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