A Sensory Journey Through the Julian Alps: Content Creators Discover the Experiences of Slovenia’s Alpine World
Published:
22.5.2026
A Sensory Journey Through the Julian Alps: Content Creators Discover the Experiences of Slovenia’s Alpine World
The Slovenian Tourist Board, in partnership with the Julian Alps Community, organised a press trip titled A Sensory Journey Through the Julian Alps for international content creators and winners selected during World Travel Market London.
The three-day tour took place between 18 and 21 May 2026 and introduced participants to the Julian Alps through nature, local flavours, cultural heritage, and authentic encounters with local people.
Over the course of three days, the participants explored several alpine destinations, including Lake Bohinj, the Soča Valley, Bled, Radovljica, and Kranjska Gora. The programme was designed as a relaxed and immersive way of discovering Slovenia through the senses, combining breathtaking landscapes, gastronomy, local storytelling, and outdoor experiences.
Among the highlights were the experience “Back to the Roots – Returning to the Spiritual Past of the Soča Region” with Petra Rovšček, a visit to an eco-tourism farm in Čadrg, discovering Lake Bohinj, the herbal and culinary experience “Garden of Flavours” with Mateja Reš, and walks through Radovljica, Bled, and Gozd Martuljek, complemented by evening culinary experiences in selected restaurants.
Part of the journey was also completed by train, adding a sustainable dimension to the tour and offering participants a different perspective of the alpine landscape. The programme emphasised slower and more meaningful exploration of destinations — one in which visitors discover not only landmarks, but also the people, flavours, and stories behind them.
Through this personal experience, participants discovered Slovenia as a green, welcoming, and boutique destination offering endless inspiration for exploration, while actively sharing their experiences on social media throughout the tour.
With stours such as this, the Slovenian Tourist Board continues to strengthen Slovenia’s visibility on international markets and encourage the creation of authentic stories that position Slovenia as a destination for lovers of nature, gastronomy, culture, and high-quality experiences.
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The General Terms and Conditions determine the conditions and manner of using the Slovenian Tourist Board’s Media Library services. In the Media Library, users have at their disposal high-resolution photos and audio-visual recordings of the products and services offered by Slovenian tourism, which are to be used solely for non-commercial purposes as defined below.
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Registration is required to use the Media Library’s services. Registration is available to any legal entity in the Republic of Slovenia and abroad, regardless of their legal form, whose activities involve marketing, promoting and presenting Slovenia as a tourist destination.
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The right to use the materials is not limited in terms of time or place (the use is permitted in Slovenia and other countries) unless a restriction relating to location and duration of use is specifically provided for an individual item of material.
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The above forms of use include solely a free-of-charge form of using materials for the purposes of promoting tourism activities and services in the Republic of Slovenia or presenting Slovenia as a tourist destination.
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Using materials for commercial purposes, such as reproduction on postcards, T-shirts, books, magnets, embedding audio-visual inserts in one’s own promotional materials, all forms of external advertising (stationary billboards, digital advertising, etc.), use in advertisements unrelated to the promotion of Slovenia as a tourist destination, use on websites that are not intended to present Slovenian tourism products and services and similar activities, is not included in these General Terms and Conditions and is prohibited.
It is strictly prohibited to use materials on media and distribution channels that are marketed or sold to users (books, school textbooks, other commercial publishing, calendars, postcards, fast-moving consumer goods (clothes and other products), advertising of non-tourism products and services, reproduction of materials on vehicles, etc.).
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The Slovenian Tourist Board shall not be liable for any use of photos and video recordings that is contrary to these rules. The user of the material shall be entirely responsible for the content and manner of use.
General provisions
These Media Library General Terms and Conditions shall apply for all instances of using the material unless the Slovenian Tourist Board and user agree on special terms of using the material in advance and in writing for a specific instance of using the material.
These General Terms and Conditions shall be subject to occasional amendments. Upon the user’s publication of the material, the version of the General Terms and Conditions that is current at that particular time shall apply for the use of materials. If the user disagrees with the amendments made to these General Terms and Conditions, they shall immediately cease using the material and remove it from all media and other communication channels.
Alma is a ChatGPT-based virtual travel guide designed to help you find information and inspiration for your next visit to Slovenia. She is full of ideas for great experiences, knows Slovenian destinations and the variety of activities you are particularly interested in, so she can offer you personalised content and inspiring stories available on the official slovenia.info tourism portal.
Our virtual advisor was inspired by the intrepid world traveller Alma M. Karlin; therefore, we named her ALMA.
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