Slovenian Tourist Board Triumphs in Berlin with “Organisation of the Year” Honour and Three Awards
The Slovenian Tourist Board (STB) received the prestigious “Organisation of the Year” title at the international WorldMediaFestivals – Television & Corporate Media Awards, held in Berlin on May 7, 2026. In addition, the STB earned two gold and one silver award for projects promoting Slovenia through innovative storytelling, culture, and sustainable tourism communication.
Alongside the Grand Prix awards, the festival also presents annual special recognitions to organizations demonstrating exceptional excellence and impact in the media and communications industry. This year, the title of “Organisation of the Year” was awarded to the Slovenian Tourist Board.
The STB received a gold award for the project “Sounds Like Slovenia” in the Brand and Product Campaigns category. A second gold award went to the publication “Slovenia. Arts & Culture Experiences.” in the Printed Promotional Materials category.
A silver award was presented for the documentary project “Off-Season – Slovenia: From the Mountains to the Sea” in the Travel and Destinations Documentary category.
Award-Winning Projects by the Slovenian Tourist Board
“Sounds Like Slovenia” – The Sound Identity of Slovenia
Category: Brand and Product Campaigns
“Sounds Like Slovenia” is a pioneering national sound-branding project that builds Slovenia’s identity through authentic sounds of nature and experiences. With currently more than 42 sound stories available on Spotify — and new ones continuously added — alongside more than 56 million digital campaign impressions, the project creates an emotional connection with the destination through sound.
Rather than relying solely on traditional visual marketing metrics, the initiative focuses on creating a lasting emotional and sensory impact. By activating hearing — a sense often overlooked in destination marketing — the project allows audiences to experience Slovenia even with their eyes closed, building a recognizable and long-term sonic identity for the country.
The thematic publication “Slovenia. Arts & Culture Experiences.” presents Slovenia as a contemporary, creative, and culturally vibrant destination. Across 84 pages, the visually refined publication brings together leading cultural and artistic experiences through carefully curated storytelling.
The guide connects contemporary cultural production, architecture, creative hubs, boutique festivals, and living heritage with Slovenia’s broader cultural identity, positioning culture not as a static value, but as a dynamic and evolving experience. Primarily aimed at cultural creatives, opinion leaders, and urban explorers, the project successfully combines the quality of print media with strong digital reach, reinforcing Slovenia’s position as a destination of contemporary culture.
Following the Berlin recognition, the project has now received its second major international award this year, further confirming the growing visibility and quality of Slovenian tourism communication on the global stage.
Arts & Culture Experiences
When culture is what inspires your journey, your holiday or your retreat, you choose Slovenia – a country of remarkable heritage and vibrant contemporary creativity. This representative thematic guide invites you to discover feel-good towns, presenting Slovenian modernism and a cultural transversal. It draws inspiration from the transformative power of contemporary artistic practices and invites you on journeys through time across Slovenia’s historic towns.
“Off-Season – Slovenia: From the Mountains to the Sea”
Category: Travel and Destinations Documentary
Produced by German production company Marco Polo TV, the documentary presents Slovenia as an ideal destination for travel beyond the peak tourist season. The film showcases alpine pastures, cultural landmarks, and wine-growing regions without the crowds, emphasizing authentic encounters and meaningful local experiences.
Through meetings with local creators and immersive journeys across the country, the documentary highlights the benefits of off-season travel — greater authenticity, tranquility, and personal connection. The project strengthens Slovenia’s image as a diverse, accessible, and sustainability-oriented destination throughout the year.
Now in its 27th edition, the WorldMediaFestivals – Television & Corporate Media Awards is regarded as one of the leading international festivals dedicated to television, digital, print, and corporate media content, bringing together production companies, agencies, media organizations, and brands from around the world.
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It is strictly prohibited to use materials on media and distribution channels that are marketed or sold to users (books, school textbooks, other commercial publishing, calendars, postcards, fast-moving consumer goods (clothes and other products), advertising of non-tourism products and services, reproduction of materials on vehicles, etc.).
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These Media Library General Terms and Conditions shall apply for all instances of using the material unless the Slovenian Tourist Board and user agree on special terms of using the material in advance and in writing for a specific instance of using the material.
These General Terms and Conditions shall be subject to occasional amendments. Upon the user’s publication of the material, the version of the General Terms and Conditions that is current at that particular time shall apply for the use of materials. If the user disagrees with the amendments made to these General Terms and Conditions, they shall immediately cease using the material and remove it from all media and other communication channels.
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