Exclusive Spring Visit to Slovenia for Travel Creators and Influencers
Published:
29.4.2026
Exclusive Spring Visit to Slovenia for Travel Creators and Influencers
The Slovenian Tourist Board (STB) organized an influencer trip in March for selected international influencers and content creators, focused on positioning Slovenia as a destination for boutique, five-star experiences. Influencer marketing and the creation of authentic content are among the key pillars of modern tourism promotion, which is why the STB follows a strategic, well-considered, and analytically supported approach in this area.
In selecting the participating content creators, a thorough analysis was key, focusing on audience relevance, content quality, engagement rates, geographic reach, and alignment with the values of the I FEEL SLOVENIA brand. The objective of the collaboration extends beyond short-term visibility to the long-term positioning of Slovenia as a sustainable, authentic, and boutique destination.
Slovenian Tourist Board hosted content creators from the United Kingdom, France, Switzerland, and the Czech Republic, who collectively reach a broad and diverse audience across Europe:
The combined potential reach of the participating profiles exceeds several hundred thousand followers, with a significant share coming from users in the United Kingdom, France, Switzerland, and the Czech Republic — key source markets of Slovenian Tourism. Taking into account the planned posts, stories, and video content, the campaign’s total digital reach is estimated to surpass one million views, with above-average user engagement.
As part of the tour, the content creators experienced a carefully curated selection of destinations and experiences reflecting the diversity and quality of Slovenia’s tourism offer:
Through such collaborations, the Slovenian Tourist Board (STB) strengthens authentic storytelling inspired by creators’ personal experiences. At the same time, by setting clear objectives and measurable indicators, STB supports the long-term development of the I FEEL SLOVENIA brand and positions Slovenia’s tourism offer in international markets.
@feel.slovenia From vibrant cities to timeless stories, Slovenia through the eyes of global creators ✨ A recap of our March press trip, where we hosted international influencers and content creators on a curated journey of boutique, five-star and authentic experiences across Slovenia. ? Ljubljana @visitljubljana ? Ljubljanski grad / Ljubljana Castle ?️ Narodna galerija ?️ JAZ by Ana Roš - Ljubljana ?️ Ljubljančanka ?️ InterContinental - Ljubljana ? Dobrna Visit Dobrna ?️ Terme Dobrna ?️ Bistro Mlečna Marijanca, Terme Dobrna ?Celje @Visit Celje ? Stari Grad Celje ? Laško Laško, Slovenia ⭐?️PAVUS - Grad Tabor Laško ? Maribor @visit.maribor ? VINAG 1847 ?️ROŽMARIN-maribor ?Škofja Loka Visit Škofja Loka ? Škofjeloški pasijon Authentic moments. Local stories. Unforgettable Slovenia. #ifeelslovenia#visitslovenia#traveltip♬ original sound - Feel Slovenia
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Using materials for commercial purposes, such as reproduction on postcards, T-shirts, books, magnets, embedding audio-visual inserts in one’s own promotional materials, all forms of external advertising (stationary billboards, digital advertising, etc.), use in advertisements unrelated to the promotion of Slovenia as a tourist destination, use on websites that are not intended to present Slovenian tourism products and services and similar activities, is not included in these General Terms and Conditions and is prohibited.
It is strictly prohibited to use materials on media and distribution channels that are marketed or sold to users (books, school textbooks, other commercial publishing, calendars, postcards, fast-moving consumer goods (clothes and other products), advertising of non-tourism products and services, reproduction of materials on vehicles, etc.).
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These Media Library General Terms and Conditions shall apply for all instances of using the material unless the Slovenian Tourist Board and user agree on special terms of using the material in advance and in writing for a specific instance of using the material.
These General Terms and Conditions shall be subject to occasional amendments. Upon the user’s publication of the material, the version of the General Terms and Conditions that is current at that particular time shall apply for the use of materials. If the user disagrees with the amendments made to these General Terms and Conditions, they shall immediately cease using the material and remove it from all media and other communication channels.
Alma is a ChatGPT-based virtual travel guide designed to help you find information and inspiration for your next visit to Slovenia. She is full of ideas for great experiences, knows Slovenian destinations and the variety of activities you are particularly interested in, so she can offer you personalised content and inspiring stories available on the official slovenia.info tourism portal.
Our virtual advisor was inspired by the intrepid world traveller Alma M. Karlin; therefore, we named her ALMA.
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