New Arts & Culture Video Story: Slovenia’s Arts & Culture – Front Row to a Contemporary Canvas
Published:
18.2.2026
New Arts & Culture Video Story: Slovenia’s Arts & Culture – Front Row to a Contemporary Canvas
The Slovenian Tourist Board presents a new flagship video story for the Arts & Culture product, positioning Slovenia at the heart of contemporary, urban and sustainability-oriented cultural creativity. The film offers a different perspective on the destination – through movement, sound and the visual power of contemporary artistic production.
The new video story, Slovenia’s Arts & Culture: Front Row to a Contemporary Canvas, moves away from the classic promotional format. Instead, it delivers an experiential narrative, precisely crafted in visual and sound design, without words. It guides viewers through Slovenia’s contemporary cultural landscape – through architecture, art, sound and urban rhythm. Rather than explaining, it evokes feeling; instead of listing attractions, it creates an authentic cultural experience.
Dance as a Link Between Tradition and Contemporary Expression
At the centre of the story is a dancer – the protagonist – whose subtle yet expressive movement connects tradition and modernity, heritage and experimentation, the monumental and the intimate. Her journey unfolds across both iconic and emerging creative venues – from Plečnik’s architecture and the ambience of Križanke to contemporary cultural centres and creative hubs. Movement becomes a way of exploring space, architecture and artistic practice.
The film explores contemporary Slovenian arts and culture through carefully composed sound, subtle movement and a distinctive aesthetic visual language, gradually building towards a shared sonic and emotional catharsis.
The video addresses a new generation of cultural visitors – curious, open-minded, cosmopolitan individuals interested in current artistic production, creative centres, undiscovered spaces and curated festivals. It does not speak to them as tourists, but as co-creators of urban life seeking authenticity, local stories and a city experience that lives and breathes art 365 days a year.
Art as a Destination Experience
With this video story, the Slovenian Tourist Board continues to communicate the overarching theme of Arts & Culture and further strengthens Slovenia’s positioning as a contemporary, creative and visually compelling cultural tourism destination with a strong sustainability focus.
The video was produced by Karata Film, with dancer Anja Modernorfer in the leading role.
In the first days following its launch, the video surpassed 2 million views across all platforms and generated numerous positive reactions, comments and shares, confirming its strong resonance with audiences.
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The above forms of use include solely a free-of-charge form of using materials for the purposes of promoting tourism activities and services in the Republic of Slovenia or presenting Slovenia as a tourist destination.
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Using materials for commercial purposes, such as reproduction on postcards, T-shirts, books, magnets, embedding audio-visual inserts in one’s own promotional materials, all forms of external advertising (stationary billboards, digital advertising, etc.), use in advertisements unrelated to the promotion of Slovenia as a tourist destination, use on websites that are not intended to present Slovenian tourism products and services and similar activities, is not included in these General Terms and Conditions and is prohibited.
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These General Terms and Conditions shall be subject to occasional amendments. Upon the user’s publication of the material, the version of the General Terms and Conditions that is current at that particular time shall apply for the use of materials. If the user disagrees with the amendments made to these General Terms and Conditions, they shall immediately cease using the material and remove it from all media and other communication channels.
Alma is a ChatGPT-based virtual travel guide designed to help you find information and inspiration for your next visit to Slovenia. She is full of ideas for great experiences, knows Slovenian destinations and the variety of activities you are particularly interested in, so she can offer you personalised content and inspiring stories available on the official slovenia.info tourism portal.
Our virtual advisor was inspired by the intrepid world traveller Alma M. Karlin; therefore, we named her ALMA.
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