STB Launches the I FEEL SLOVENIA CHALLENGE on Strava
The Slovenian Tourist Board (STB), in cooperation with the social platform Strava, is launching the I FEEL SLOVENIA CHALLENGE. The challenge invites active users to complete at least 100 minutes of movement (any form of physical activity) within 14 days, while enhancing Slovenia’s visibility as a diverse, sustainably oriented destination for outdoor experiences. At the same time, it inspires individuals to stay active and helps spread Slovenia’s sporting spirit across the world.
In December, kilometres become more than personal athletic achievements. Within the I FEEL SLOVENIA CHALLENGE on Strava, they symbolically connect movement with discovering Slovenia as a destination for active outdoor experiences. The campaign targets users in selected European countries and unfolds in the digital environment of one of the world’s leading sports platforms.
The challenge takes place from 12 to 25 December 2025 and is available to Strava users from Germany, France, Italy, Belgium, the Netherlands, Luxembourg and Denmark via the link I FEEL SLOVENIA CHALLENGE.
Participants who complete at least 100 minutes of any form of movement during this period and successfully finish the challenge are invited to enter a prize draw.
Among all participants, the STB will select one winner who will receive a prize weekend in Slovenia with a chosen provider from the Slovenia Outdoor Association — this time in the Vipava Valley — as well as two airline tickets for travel to Slovenia from the winner’s country of residence.
Strava is one of the most distinctive social networks, encouraging users to lead an active lifestyle and connect with others who share a passion for sport, recreation and sporting events. The STB established its first Strava club years ago to support promotional activities with tourism ambassadors and the Tour of Slovenia cycling race. You can join the Sport Fans of Slovenia club via this link and share your active experiences throughout Slovenia.
By integrating the Strava platform, the campaign follows the STB’s strategic direction in digital marketing and its targeted approach to engaging active individuals who are drawn to movement, nature and sustainable outdoor experiences.
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