The Day of Slovenian Sport: A Holiday of Pride, Connection and Passion for Movement
Published:
23.9.2025
The Day of Slovenian Sport: A Holiday of Pride, Connection and Passion for Movement
Sports events, the achievements of Slovenian athletes, and a deep-rooted love of movement are woven into everyday life in Slovenia. This is why The Day of Slovenian Sport, celebrated on September 23, has become a national symbol of a country recognized worldwide as both green and active. This holiday further reinforces Slovenia’s place on the international stage, embodying values of pride, connection, and a passion for exercise and healthy living.
Slovenia – a Global Sports Phenomenon
The Day of Slovenian Sport is when the nation celebrates its sporting spirit – and it is also an invitation for everyone to discover the unique active experiences that Slovenia, in all its diversity, has to offer. International sporting events hosted in Slovenia not only enhance the country’s visibility but also contribute to higher destination occupancy, particularly outside the main tourist season, while extending the average length of stay. At the same time, the STB actively promotes the sustainable organization of sporting events, ensuring that growth goes hand in hand with responsibility.
As the driving force behind responsible tourism development, the STB recognizes the vital role of international sporting events. In the summer of 2025 alone, it was involved in more than 80 events as well as major world and European championships held in Slovenia. These events not only strenghten Slovenia’s reputation as a leading sustainable destination for active recreation and sports training, but also amplify the recognition and value of the I Feel Slovenia brand on a global scale.
Last summer, the STB took part in more than 60 international sporting events across Slovenia. Altogether, the events attracted nearly 30,000 foreign athletes, their teams and fans, while also bringing Slovenia into the spotlight for media representatives from around the globe. Through extensive television coverage and online broadcasts, hundreds of millions of sports enthusiasts were introduced to the country. Each event is an exceptional platform to showcase Slovenia as a green, active and welcoming destination.
Slovenia as a Sports Destination – a dedicated platform
Launched in the summer of 2024, this website unites the worlds of sport and tourism, offering comprehensive information on venues, events and training opportunities across the country. Designed to connect international sports enthusiasts with Slovenian tourism, it strengthens ties between athletes, fans and destinations while showcasing Slovenia as a hub for active experiences.
Ambassadors of Slovenian Tourism Win the Hearts of Sports Fans Worldwide
Luka Dončić, Tadej Pogačar, Primož Roglič, Janja Garnbret, along with Slovenia’s football, basketball, volleyball and other national teams, captivate fans across the globe not only with their sporting triumphs but also with their charity work and kindness throughout the year.
Proud of their roots, they consistently highlight Slovenia as the country that provided the foundation for their greatest achievements. Their commitment extends beyond competition – through charitable initiatives they invest in younger generations, inspiring them as true role models.
For Slovenia’s most successful athletes, home is an oasis of peace: a place to step away from the relentless rhythm of international competition, to recharge and embrace the country’s diverse natural beauty. In those rare, simple moments, they welcome fellow competitors and share with them the land that shaped them into world-class champions.
Inspiring stories with Ambassadors of Slovenian Tourism
In the summer of 2025, the STB launched the campaign From Slovenia. With Love., highlighting favourite corners of the country chosen by the Ambassadors of Slovenian Tourism. Among them are the world’s leading sport climber and two-time Olympic gold medalist Janja Garnbret and four-time Tour de France champion Tadej Pogačar. Through their personal selection of destinations and postcard stories, they invite the world to discover Slovenia and inspire outdoor enthusiasts to experience its active, unspoiled beauty.
Slovenia – Homeland of Sports Heroes and Natural Beauty
In every season and on any given day, Slovenia has its representatives competing at international sporting events. The country’s packed sports calendar spans disciplines that feature prominently in both the Winter and Summer Olympic Games.
For the most recent Summer Olympics, the STB, in cooperation with the Olympic Committee of Slovenia, launched the first national campaign Slovenia. It’s all in our nature. By uniting sport and tourism, the campaign mirrored the achievements of Slovenian athletes and generated an extraordinary response, earning top awards at international festivals for its powerful integration of sport and tourism and its effective global promotion of Slovenia.
Be up to date about what’s happening in Slovenian tourism. By subscribing to our newsletter you will receive the latest trade news in the field of tourism and other current information on a monthly basis.
The form contains errors
Please verify the marked fields and try again.
Share with friends
Scroll down until you see the heart icon on the left.
Click on the icon and the content will be added to favourites.
When you revisit the page (in the same browser), the content will still be saved in your favourites.
The General Terms and Conditions determine the conditions and manner of using the Slovenian Tourist Board’s Media Library services. In the Media Library, users have at their disposal high-resolution photos and audio-visual recordings of the products and services offered by Slovenian tourism, which are to be used solely for non-commercial purposes as defined below.
General rules of application
Registration is required to use the Media Library’s services. Registration is available to any legal entity in the Republic of Slovenia and abroad, regardless of their legal form, whose activities involve marketing, promoting and presenting Slovenia as a tourist destination.
Photos and audio-visual recordings (hereafter: materials) may be used free of charge for all non-commercial publications that constitute promotion of Slovenia as a tourist destination, abroad or in the Republic of Slovenia, in accordance with these General Terms and Conditions.
The right to use the materials is not limited in terms of time or place (the use is permitted in Slovenia and other countries) unless a restriction relating to location and duration of use is specifically provided for an individual item of material.
The Slovenian Tourist Board reserves the right to revoke a user’s right to use certain materials at any time.
The rights acquired based on these General Terms and Conditions may not be transferred to third parties.
Citing the source and authorship
Photos and audio-visual recordings may only be used with consistent citation of author/co-authors and source: www.slovenia.info.
Rights of use
A registered user of the Media Library shall obtain the following non-exclusive economic rights to use the downloaded photos and audio-visual recordings:
the right of reproduction and distribution,
the right of making available to the public,
the right of public presentation,
the right of including photos in other copyright work.
The above rights refer to all forms of non-commercial and free-of-charge online posts, print media, audio-visual media services and other communication channels, regardless of the type of media (print, digital), which includes:
Digital catalogues, e-magazines, newsletters (solely for the purposes of free distribution);
Publication in print and other media that report on the Slovenian tourism products and services or promote Slovenia as a tourist destination;
Use on social media as part of organic posts (reporting on an event, press releases (solely unpaid posts);
Printed promotional materials, prospectuses, leaflets, brochures (solely for the purposes of free distribution);
Promotional events in the Republic of Slovenia and abroad (e.g., tourism fairs, exchanges, workshops, presentations, etc.) that are exclusively or predominantly intended to promote Slovenia as a tourist destination.
The above forms of use include solely a free-of-charge form of using materials for the purposes of promoting tourism activities and services in the Republic of Slovenia or presenting Slovenia as a tourist destination.
Prohibited forms of using materials/commercial use of materials
Using materials for commercial purposes, such as reproduction on postcards, T-shirts, books, magnets, embedding audio-visual inserts in one’s own promotional materials, all forms of external advertising (stationary billboards, digital advertising, etc.), use in advertisements unrelated to the promotion of Slovenia as a tourist destination, use on websites that are not intended to present Slovenian tourism products and services and similar activities, is not included in these General Terms and Conditions and is prohibited.
It is strictly prohibited to use materials on media and distribution channels that are marketed or sold to users (books, school textbooks, other commercial publishing, calendars, postcards, fast-moving consumer goods (clothes and other products), advertising of non-tourism products and services, reproduction of materials on vehicles, etc.).
Using audio-visual materials is allowed only in the unchanged form available in the Media Library. Transformations, adaptations, clips, embeddings, and instances of using individual shots in one’s own audio-visual works, even if intended for promotional purposes, is prohibited.
Breaches of General Terms and Conditions
Any breach of economic and/or moral rights of the authors of photographs or audio-visual recordings may constitute a criminal offence and may result in substantive and damage liability of the user.
The entity breaching copyright pertaining to the material shall reimburse the Slovenian Tourist Board for all the damage incurred to it due to the breach of rights.
The Slovenian Tourist Board shall not be liable for any use of photos and video recordings that is contrary to these rules. The user of the material shall be entirely responsible for the content and manner of use.
General provisions
These Media Library General Terms and Conditions shall apply for all instances of using the material unless the Slovenian Tourist Board and user agree on special terms of using the material in advance and in writing for a specific instance of using the material.
These General Terms and Conditions shall be subject to occasional amendments. Upon the user’s publication of the material, the version of the General Terms and Conditions that is current at that particular time shall apply for the use of materials. If the user disagrees with the amendments made to these General Terms and Conditions, they shall immediately cease using the material and remove it from all media and other communication channels.
Alma is a ChatGPT-based virtual travel guide designed to help you find information and inspiration for your next visit to Slovenia. She is full of ideas for great experiences, knows Slovenian destinations and the variety of activities you are particularly interested in, so she can offer you personalised content and inspiring stories available on the official slovenia.info tourism portal.
Our virtual advisor was inspired by the intrepid world traveller Alma M. Karlin; therefore, we named her ALMA.
I give my consent to the Slovenian Tourist Board to use cookies that enable the display of content (e.g.: audio clips, video clips, images) from other online sources (YouTube, Spotify, etc.) and remember my language selection on the www.slovenia.info website. I also confirm that I have been acquainted with my rights related to the provided personal data.
Personal data controller:
Slovenian Tourist Board, Dimičeva ulica 13, Ljubljana
Phone: +386 1 5898 550
Email: info@slovenia.info
I give permission for the Slovenian Tourist Board to record and store anonymised data about my activity on the website, which will be used to provide a better user experience for visitors to the portal in the future. I also confirm that I have been acquainted with my rights related to the provided personal data.
Personal data controller:
Slovenian Tourist Board, Dimičeva ulica 13, Ljubljana,
Phone: +386 1 5898 550
E-mail: info@slovenia.info
I give permission for the Slovenian Tourist Board to record my activities on the website regarding my visits to individual types of content in order to produce and display better quality content that is of interest to me.
As the Slovenian Tourist Board strives to display high-quality and interesting content on the website, it wishes to measure responses to the displayed notifications and content, track user activity on the website, and create user profiles for targeted advertising, and therefore automatically processes and analyses personal data and assesses user interest in displaying and receiving notifications. I also confirm that I have been acquainted with my rights related to the provided personal data.
Personal data controller:
Slovenian Tourist Board, Dimičeva ulica 13, Ljubljana
Phone: +386 1 5898 550
Email: info@slovenia.info
I give permission for the Slovenian Tourist Board to record and store information about my interests, displays, and clicks on advertising content for the purpose of providing specific, topical, high-quality, and targeted advertising content, as well as for the purpose of measuring the effectiveness of advertising campaigns and limiting the repetition of advertisements. These settings apply to advertisements displayed by the Slovenian Tourist Board via advertising on social media platforms (e.g.: Meta, LinkedIn, etc.), international search engines (e.g.: Google), as well as through online applications and activities that directly address the user. Such cookies allow us to track our campaigns online. I also confirm that I have been acquainted with myrights related to the provided personal data.
Personal data controller:
Slovenian Tourist Board, Dimičeva ulica 13, Ljubljana
Phone: +386 1 5898 550
Email: info@slovenia.info
Privacy settings