STB Showcases Slovenia at EXPO Osaka as a Destination of Sustainability and Unique Experiences
At the World Expo 2025 in Osaka, the Slovenian Tourist Board (STB) is proud to present Slovenia as a country committed to sustainability and distinguished by its diverse and authentic experiences. Two flagship events will take place: one for media representatives and another for international tour operators and travel agents.
For years, Slovenia has recognized world expos as a strategic opportunity to enhance its visibility and strengthen its global reputation. At EXPO Osaka, Slovenia will participate as part of a group pavilion featuring a 53 m² exhibition area, an additional 22 m² space, a 15 m² showroom and a shared stage for live events and presentations.
The 2025 World Expo will be held on Yumeshima, an artificial island off the coast of Osaka – Japan’s economic and cultural hub in the west, and the country’s third-largest city. This year’s central theme, "Designing Future Society for Our Lives," revolves around the vision of Society 5.0 – a harmonious integration of virtual and real worlds, economic advancement and solutions to global societal challenges. The event is expected to draw more than 28 million visitors and will host participants from over 160 countries and regions, including Slovenia.
Slovenia’s presence at EXPO Osaka will also be integrated into the Expo’s official thematic weeks, with active involvement in key focus areas such as sustainable development, mobility, technology, health and culture.
May 20 – Event for international media representatives
September 24 – Tourism workshop in Tokyo
September 26 – Presentation for foreign tour operators and travel agents in Osaka
To enrich the visitor experience, STB has developed a wide range of engaging video content and promotional materials. A dedicated representative of Slovenian tourism will be present throughout the duration of the Expo, ensuring visitors have access to up-to-date information and personalized connections.
To offer a deeper and more immersive insight into Slovenia, the pavilion will highlight the country’s diverse geographic regions through interactive displays and animated presentations.
Source: Ministry of the Economy, Tourism and Sport (MGTŠ)
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The General Terms and Conditions determine the conditions and manner of using the Slovenian Tourist Board’s Media Library services. In the Media Library, users have at their disposal high-resolution photos and audio-visual recordings of the products and services offered by Slovenian tourism, which are to be used solely for non-commercial purposes as defined below.
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Registration is required to use the Media Library’s services. Registration is available to any legal entity in the Republic of Slovenia and abroad, regardless of their legal form, whose activities involve marketing, promoting and presenting Slovenia as a tourist destination.
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The right to use the materials is not limited in terms of time or place (the use is permitted in Slovenia and other countries) unless a restriction relating to location and duration of use is specifically provided for an individual item of material.
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the right of reproduction and distribution,
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the right of public presentation,
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Use on social media as part of organic posts (reporting on an event, press releases (solely unpaid posts);
Printed promotional materials, prospectuses, leaflets, brochures (solely for the purposes of free distribution);
Promotional events in the Republic of Slovenia and abroad (e.g., tourism fairs, exchanges, workshops, presentations, etc.) that are exclusively or predominantly intended to promote Slovenia as a tourist destination.
The above forms of use include solely a free-of-charge form of using materials for the purposes of promoting tourism activities and services in the Republic of Slovenia or presenting Slovenia as a tourist destination.
Prohibited forms of using materials/commercial use of materials
Using materials for commercial purposes, such as reproduction on postcards, T-shirts, books, magnets, embedding audio-visual inserts in one’s own promotional materials, all forms of external advertising (stationary billboards, digital advertising, etc.), use in advertisements unrelated to the promotion of Slovenia as a tourist destination, use on websites that are not intended to present Slovenian tourism products and services and similar activities, is not included in these General Terms and Conditions and is prohibited.
It is strictly prohibited to use materials on media and distribution channels that are marketed or sold to users (books, school textbooks, other commercial publishing, calendars, postcards, fast-moving consumer goods (clothes and other products), advertising of non-tourism products and services, reproduction of materials on vehicles, etc.).
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The Slovenian Tourist Board shall not be liable for any use of photos and video recordings that is contrary to these rules. The user of the material shall be entirely responsible for the content and manner of use.
General provisions
These Media Library General Terms and Conditions shall apply for all instances of using the material unless the Slovenian Tourist Board and user agree on special terms of using the material in advance and in writing for a specific instance of using the material.
These General Terms and Conditions shall be subject to occasional amendments. Upon the user’s publication of the material, the version of the General Terms and Conditions that is current at that particular time shall apply for the use of materials. If the user disagrees with the amendments made to these General Terms and Conditions, they shall immediately cease using the material and remove it from all media and other communication channels.
Alma is a ChatGPT-based virtual travel guide designed to help you find information and inspiration for your next visit to Slovenia. She is full of ideas for great experiences, knows Slovenian destinations and the variety of activities you are particularly interested in, so she can offer you personalised content and inspiring stories available on the official slovenia.info tourism portal.
Our virtual advisor was inspired by the intrepid world traveller Alma M. Karlin; therefore, we named her ALMA.
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