Slovenian Tourist Board Extends Partnership with Janja Garnbret, the Greatest Female Sport Climber of All Time
Published:
10.4.2025
Slovenian Tourist Board Extends Partnership with Janja Garnbret, the Greatest Female Sport Climber of All Time
The Slovenian Tourist Board (STB) is proud to continue its partnership with Janja Garnbret, the renowned ambassador of Slovenian tourism and a global icon in sport climbing, into 2025.
The Slovenian Tourist Board (STB) is excited to announce the continuation of its highly successful partnership with Janja Garnbret, the world’s top female sport climber and a proud ambassador of Slovenian tourism since 2022. A new agreement was recently signed, ensuring that the shared journey of success, inspiration and promotion of Slovenia as a top destination for unique and boutique experiences continues.
Janja Garnbret is the first woman in the history of sport climbing to win an Olympic gold medal, achieving this milestone at the Tokyo 2021 Olympics. Her victory marked not just a personal achievement but also a significant turning point in the evolution of sport climbing as an Olympic discipline. In addition to her Olympic triumph, Janja boasts numerous gold medals from World Championships and World Cups, establishing her as a dominant force in the sport. Her legacy was further solidified in 2024 with another Olympic gold at the Paris Summer Olympics.
But Janja Garnbret is more than just a top athlete – she is an embodiment of the values that the Slovenian Tourist Board proudly champions. As a dedicated, determined and authentic individual, Janja represents the spirit of Slovenia – an inspiring symbol of sustainability, authenticity and natural beauty. Alongside fellow Slovenian sports icons such as Tadej Pogačar, Primož Roglič and Luka Dončić, she has played a pivotal role in elevating Slovenia’s profile on the world stage. With their collective influence, Slovenia is increasingly seen as a destination that offers world-class experiences where sports, culture, cuisine and pristine landscapes harmoniously intertwine.
Since Janja Garnbret became the face of Slovenian tourism, numerous successful promotional activities have taken place, including captivating stories on www.slovenia.info, campaigns and high-profile appearances at key international events.
Upon extending her contract, Janja Garnbret shared: “I am thrilled to continue my partnership with the Slovenian Tourist Board in 2025. I am incredibly proud to represent Slovenian tourism and help spread the word about our beautiful country, offering unique experiences and pristine nature. Slovenia is my home, my inspiration and a place where I find the perfect balance between sports and relaxation. Together with the STB, I am confident that the stories we share will inspire even more people worldwide to discover the beauty of Slovenia – a country that welcomes you with open arms.”
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Alma is a ChatGPT-based virtual travel guide designed to help you find information and inspiration for your next visit to Slovenia. She is full of ideas for great experiences, knows Slovenian destinations and the variety of activities you are particularly interested in, so she can offer you personalised content and inspiring stories available on the official slovenia.info tourism portal.
Our virtual advisor was inspired by the intrepid world traveller Alma M. Karlin; therefore, we named her ALMA.
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